Archive: May 2014

  1. Liverpool Sound City 2014

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    This year Horus Music was able to attend Liverpool Sound City for the first time, and what an amazing year it was!

    John Cale

    As well as the multitude of bands that are showcased every year, Sound City also holds conferences and panels debating various topics. Some of this years highlights included: The Rise of the Influencer, It’s A Digital Jungle Out There, Get In The Van – We’re Off On A Toilet Tour and Which TV Shows Use Music The Best, all of which I was able to attend. Each of these were around an hour long and included professionals from companies relating to each of the topics, as well as band members such as Jeremy Pritchard from Everything Everything.

    The busiest of these panels are always the keynote speakers and this year’s were no exception, standing room only was available during both sessions. The first was Thurston Moore from Sonic Youth who was interviewed by Dave Haslam and discussed his early British influences mentioning Wire, The Pop Group, The Raincoats and The Slits. The second was John Cale from The Velvet Underground who was interviewed by John Doran and talked about on stage violence and the fact that he still finds time to record and write music in his studio every day, even in his 70s.

    The Fores

    The roundtable sessions are also a valuable opportunity to meet with up to 30 delegates and musicians in one session and discuss pre-determined topics, as well as make new contacts and potential new clients.

    The plethora of venues taking part in Sound City all across Liverpool means there is music to cater to everyone’s tastes; if only there was enough time to see them all! People were queuing out the door to watch Courtney Barnett and unfortunately I was one of them.

    Not far away, I was able to catch up indie band The Fores, who Horus Music represented at Midem 2014 so it was great to see them still doing well.

    The final day was jam packed with amazing bands and I was able to check out many of them over at the Aussie BBQ while savouring the free burgers, thanks to Sounds Australia for that one!

    SoundcityAmong the many sonic delights, I had the pleasure of meeting Aussie singer Demi Louise who is currently touring to promote her latest EP. Later in the day I  was able to enjoy the likes of The John Steel Singers, a blues artist called Mama Kin with a fabulous ukulele, Money For Rope, The Delta Riggs, the amazingly energetic Dune Rats, Kid Mac and of course Hermitude. The last but certainly not least act that I experienced were the alternative/electronic musings of Jagwar Ma who packed out the venue at The Garage.

    On the whole, Sound City proved to be an extremely exciting event and one that I hope to also attend next year.

    For me, Midem is the place to build your international contacts and profile, but it is also important to work on those closer to home and Sound City has proven to be the conference to do just that.

     

    Written by Nikki Halliwell – Client Manager. 

  2. Horus Music at AIM Music Connected

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    On the 30th April, Nikki and Nina headed down to Glaziers Hall in London for the 12th annual Music Connected event, which is run by AIM (Association of Independent Music). In a nutshell, Music Connected is a leading one-day digital music trade fair.

    Music Ally

    There were 3 main spaces over 2 floors at the event, each with a slightly different focus. The first was the ‘Digital Market Place’ where 16 companies showcased their services and products to rest of the industry attendees and provides a change for businesses to look at how they can help each other. The second was the ‘Conference Zone’ and had a variety of programmes, workshops and presentations covering current issues and topics relating to the music industry. The final space was for informal meetings and networking and was conveniently located next to the bar.

    I attended panels discussing the benefits and downfalls of selling products and merchandise directly to the fans through the artists website and even had Chris Batten from Enter Shikari on the panel. This was then followed by a presentation on the ‘Long-term View of Streaming and Its Impact on the Record Label Business Model’. The presentation was given by Karim Fanous from Music Ally and asked what are we selling; how are we marketing what we’re selling; and are we thinking clearly? Using research and lots of graphs, Karim was able to outline Music Ally’s long term view for streaming. Some of the problems outlined were that as a while, the major labels are taking over the streaming platforms and leaving the indie labels struggling to some degree. Part of this problem is the fact that not all of the territories that use steaming are at the same point in the transition process.

    It is also worthwhile to remember that Spotify is not the only streaming service available, and despite the fact that KK Box is not the biggest platform in the UK, it is not one that should be ignored.

    As a whole, Music Connected was a great event and signalled the beginning of a few busy and exciting weeks for Horus Music. While there, we were even able to catch up with our friends over at the BPI Anti-Piracy Unit as well as make new friends like Audio Salad and psonar.

    Written by Nikki Halliwell – Client Manager

     

  3. Horus Music announces its Partnership with SoundCloud

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    Clients of Horus Music will have the ability to have additional tools added to their SoundCloud account due to this special partnership between Horus Music and SoundCloud.  Artists and labels and no extra cost will have the ability to have the following:

    Delivery of content for fingerprinting

    This means we will be delivering your catalogue to SoundCloud for content fingerprinting. The purpose of this is to stop those that have no right uploading your content to their SoundCloud profiles. Content which is recognized as part of the Horus Music catalogue gets blocked when uploaded to a SoundCloud profile that has not been “whitelisted” by us (info on whitelisting below). You will be able to unblock content if you find it is being used legitimately.

    Rights management tools

    Whitelisting

    Currently we can whitelist SoundCloud profiles belonging to our artists, labels and distributed labels: this allows account holders to upload their own content without having it blocked by SoundCloud’s content ID system. To obtain whitelisted status please contact your Horus Music representative.

    Takedowns

    If you find a profile that contains your content without having obtained the necessary licenses we can also issue a takedown notice using SoundCloud’s CMS system.

    Access to exclusive partner tools

    Scheduling

    You will be able to schedule when your content is to go live on SoundCloud. For example, if you are unavailable to manually make a track public you can upload the content and schedule it to go live at a specified date and time.

    Geoblocking

    You can lock your content so it can only be viewable, and played within certain territories. Useful if you have staggered release dates in different territories, or if you only own the rights for a certain territory.

    Domain locking

    You can lock your players / widgets to specific websites so they cannot be shared and played from any other websites. Go to http://domainlocking.soundcloud.com and log in with your account info, you can set limitations so that your content can only played from the domain/s you allow.

    How do I take part?

    New clients to Horus Music will have these made available to them regardless of which digital music delivery package they choose, free or paid up front.  To take part, sign up now.

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