Three Key Streaming Questions for Independent Labels and Artists

Streaming is now the main way of making money in the sale of music and this will probably continue to be the trend in the near future. Because of this, it is important that those who are wanting to enter into the marketplace are aware of the main talking points around streaming, in order to […]

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How Important Are Streaming Playlists?

You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help boost […]

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Direct to Consumer Marketing & Data and Insights

On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite themselves as a ‘knowledge company’, they advise new music businesses, bands and labels etc. We went along to gain some more knowledge of the direct […]

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