How Important Are Streaming Playlists?

You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help boost […]

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Direct to Consumer Marketing & Data and Insights

On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite themselves as a ‘knowledge company’, they advise new music businesses, bands and labels etc. We went along to gain some more knowledge of the direct […]

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Release Checklist

When you’re ready to distribute your music, there are a few things you need to check to help speed up the release process.   Metadata (Information such as the artist, release title, genre, copyright information etc.) Titles Product titles and track titles should be formatted in title case. (e.g. This Is Title Case, This is […]

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