Tag Archive: Apple iTunes

  1. Pre-orders and Instant Gratification

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    Pre-Orders and Instant Gratification

    Whilst it may seem more convenient to get your music out as quickly as possible, there are a lot of benefits to setting a pre-order date for your music. This is plain to see; take a look at any of your favourite artists, and you’ll see that they announce their albums months (sometimes over a year) in advance of the release date, giving them ample time to whip their fans into a frenzy. Not only will a pre-order campaign boost your sales, but it’ll also give you time to make sure your release is perfectly up-to-scratch, as well as give your fans a definite date to put in their diaries. Let’s take a look at the mechanical side of the pre-order process.

    Pre-ordered releases are delivered in exactly the same way as any other release. To define your release date, set the date you’d like to use in the Original Release Start Date on our Client Zone, as shown below:

    Release date


    By default, it will be set to today’s date. Changing this field will not change when we deliver your release to stores, but rather when your release becomes publicly available to download on stores. At the moment, only Google Play and iTunes support pre-ordering; as soon as they receive your release, they will allow your fans to pre-purchase your album, which will be made available to them to download as soon as the clock turns 12am on the release date you’ve specified – if your fans have the automatic download feature turned on then the release will be automatically added to their iTunes library as soon as it is available.

    Once you’ve submitted your release, you will need to drop us an email via the Client Zone telling us you’d like us to enable pre-ordering, making sure to include your release’s barcode.

    iTunes also offers a service known as Instant Gratification, which grants anyone who pre-orders your album up to two free tracks that they can listen to immediately. You can also specify if you’d like any tracks to become Album Only tracks, which will disable previews and individual track purchasing. Instant Gratification is only available for album releases.

    For an Instant Gratification pre-order to go live, the combined price of all Instant Gratification songs on an album must be lower than the price of the entire album.

    If you’d like to enable Instant Gratification or Album Only tracks, then drop us an email with your release’s barcode and the tracks you’d like to enable it for.

    Enabling pre-orders is a great way of laying the foundation for a promotional campaign, and it also allows you to take advantage of the run up to certain events and holidays, such as Christmas or Easter, and makes sure that your audience, and any potential new fans, are fully aware of your upcoming release.

    If you have any further questions about the release process or you’d like to know more, then don’t hesitate to drop us a message through the Client Zone.

  2. Artwork Formats Explained

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    Artwork Formats Explained

    There are a few ways that you artwork for your single or album can be exported from your chosen image software, but it can be difficult if you don’t know what they all mean.

    Here’s is an explanation of some of the more common ones:

    Image file formats 

    JPEG – This stands for Joint Photographic Experts Group and is a loss compression method for image files. The use of a .jpeg or .jpg file can reduce the size of the file by a large amount, depending on how much compression is applied, this can usually be adjusted within your chosen image software. The more compression that is applied the more it may affect the visual quality of the image however this is often unnoticeable. JPEG’s do also provide lossless image storage but this version is not yet widely supported.

    TIFF – A Tagged Imaged File Format is often referred to by the .tiff or .tif file extension. TIFF files can be either lossy or lossless, it is a widely accepted format for photos in the printing business but it is not fully supported by web browsers.

    GIF – A Graphics Interchange Format is commonly referred to as a GIF,. It is best suited for images with few colours, such as a simple diagrams or shapes as well as logos and cartoon-style images. It used a form of lossless compression that works best when large areas have a single colour. It is a largely supported image format and thanks to its animation capabilities it is used by many to provide moving image animation effects.

    PNG – Portable Network Graphics, or PNG, was created as an alternative to GIF and is great for displaying transparency in images and also excels when the image has large uniformly coloured areas. It was designed to work well in web browsers and is a very robust format.

    BMP – The BMP file is a Windows bitmap image file, also commonly referred to as a bitmap, handles image files within the Microsoft Windows Operating System. The files are often large and uncompressed and lossless, meaning they are often quite large in size.

    Image Size in Pixels

    pixelsA pixel, or a picture element, is a physical point in an image, each pixel is a sample of the original image. The more samples there are in an image typically produces a more accurate representation of the original. The size of each of the pixels will depend on what resolution has been set for the display. A image of 3000 x 3000 pixels would have 3000 pixels in each row of pixels from left to right, and 3000 pixels in each column from top to bottom.


    Generally, the resolution is the amount of digital information contained in an image. Images with a higher resolution are sharper, clearer and more accurately reproduced. In more specific terms, resolution refers to the pixel density in the form of PPI (Pixels Per Inch), which is the number if pixels found in one square inch of the file. Resolution can also be measured in DPI (Dots Per Inch), meaning the number of dots of ink that would be used per inch during printing.

    An image with a resolution of 300 dpi will be considerably sharper than an image with 72 dpi.

    What files do we accept?

    We require all artwork to be in .jpeg format at a minimum size of 3000 x 3000 square pixels and a resolution of 300 dpi. They should also be in RGB colour model and not CMYK.

    Images that do not meet these specifications will not be accepted by stores and therefore will be returned to you to be corrected before we distribute your release.

  3. The Digital Revolution – 5 Reasons Why You Need to Sell Your Music Online

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    Literally everything is online nowadays, and if you don’t start to accept that now and take advantage of the wonders of modern technology you and your music could get left in the dark. Imagine living your whole life in a house but never once stepping out to explore the world outside and all the possibilities it brings. The house represents the older traditional methods of selling music and the world outside the front door represents all that the digital age has to offer. 

    why you should sell your music online

    • New sales models such as BandCamp’s ‘name your price’ model can actually earn you more than traditional pricing strategies. Handing the responsibility of naming the price of an album over to the consumer often leads to consumers paying above and beyond the RRP of the album, as research now shows. This unique strategy can only be found online; can you really imagine a record shop allowing you to name your price for their goods?
    • Once you’ve put all the necessary work into promoting yourself – using every social network available to you to gain awareness and get your music out there – then you really are missing a trick if your music isn’t available to buy online. The truth is we as consumers are lazy. If we listen to a song we like on Soundcloud and decide that we want it, we want it there and then. Music consumers are so bombarded with choice today that if you manage to gain their attention, you need people to act on it as soon as possible. Chances are consumers will not want to wait until the next time they’re near a record shop to buy your music, they will want to go straight from Soundcloud ,or wherever they found you, straight to the website that sells that track.
    • It’s all happening online! The internet allows word of mouth to spread like wildfire in ways that would not have been possible before. All these people connected by the internet, sharing, liking and talking about music – you’re missing out hugely if you do not give them easy access to your music too.
    • Making you and your music more accessible to fans by having it available online creates a more personal experience between you and the fans. Simply having an online presence that fans can interact with, whether that be an Instagram account, Twitter profile or website, allows fans to engage with you on a more personal level. They can favourite your tweet in the same way they can favourite their friends’ and feel like they are personally involved with you. This personal experience can often mean that fans are more loyal and more willing to part with money for your music. So make it easy for them to do so. Get your music available to buy online and promote it on all of your accounts.
    • Probably the most obvious reason to sell online is the fact that compared to physical sales it is a lot cheaper and gives you the chance to sell to a global market. If you wanted your album pressed and delivered to physical stores all over the world you would need a large sum of money. Selling your music online allows you to tap the global market for very minimal costs. Ultimately, if you do not sell your music online in such a vast industry, you are making yourself less competitive in the global market.

     All this possibility at your fingertips (quite literally a click away) – utilise it!