Tag Archive: Apple iTunes

  1. How To Master Apple Music

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    As subscribers to Apple Music continue to increase, it would be fair to say people are getting to grips with many of the streaming services exciting features. It can take a bit of getting used to though, so we’ve put together a few top tips to help you make the most of it and how to start increasing your streams.

    How To Master Apple Music

    Apple Music Connect

    This works like a social media platform, in the sense that it allows artists to share almost anything they want. Ideally, this should be content your fans will genuinely want to see and engage with, such as previews of new tracks, photos of your tour or even behind the scenes videos.

    If your content is good enough, there is also the chance that Apple will share it on the main Apple Music Connect page. To do any of this, your profile needs to get verified, but once done you’re good to go!

    Social Media

    In November 2015, Facebook announced the introduction of a new post type called ‘Music Stories’, which will enable users to better discover new music or to share tracks with their friends.

    Music Stories appear as interactive content and is integrated with Apple Music (as well as Spotify and Deezer) and provides a 30 second preview of the shared song or album that will play directly on Facebook, without the need to leave the mobile app or website. Users can then stream the music on Apple Music and can even save it to their own libraries.


    It is best to use clear messaging when promoting your music on Apple Music or iTunes. For Apple Music, try using words such as “playing”, “listen,” or “hear” rather than “stream” or “streaming”, simply to avoid confusion for some people. For iTunes, make it clear that you are directing them to the download store by using words such as “Buy on iTunes.” You can combine the messaging, but it is best to distinguish the offers: “Listen to *artist name’s* new song on Apple Music or buy it on iTunes.”


    Apple have also created a very handy widget that is turned into a preview player, which can be embedded onto any website. You can access this here and enter the URL to create and customise your widget.

    However, this widget is sharing content that is behind the Apple Music pay-wall and will therefore only play 30-second song previews of the tracks unless the user is a logged-in Apple Music subscriber. It’s a good way to give people a taste of your music to encourage them to check it out further.

    Artist Photos

    *August 2016 Update*

    You can add artist photos to your profile so that listeners can easily identify you on the Apple Music and iTunes store. These photos will be displayed in search results, libraries of your listeners, similar artist suggestions, and on playlists pages where your song has been included.

    One artist image will be used to represent you across the Apple Music and the iTunes store so it is important that this image is a clean and clear representation of you as an artist. The image must also be free of any borders or any website addresses.

    The image must be 1:1 ratio square and be at least 2400 x 2400 pixels.

    You can send us your artist image and providing it meets the above specifications we will update it on the Apple Music and iTunes store for you.

  2. Lizzie’s Top 10 Guilty Pleasure Songs

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    horus music turns 10Client Manager Lizzie is the fifth team member to provide us with her guilty pleasure songs, we think she made some good choices, but let us know what you think.

    Listen with us on Spotify.

    1. Destiny’s Child- Independent Women, Pt. I

    I had a science teacher in high school who used to sing this song every time she was explaining what I think was electrons repelling saying they were ‘independent women’. The link to the science part she was explaining I don’t really remember but her impersonating Beyonce is something I don’t think I will ever be able to un see. Never the less I ended up having this song stuck in my head for the rest of the day.

     2. Cartoons- Witch Doctor

    Because of the hair in this video.

    3. Rupert Holmes – Escape (Pina Colada Song) 

    Pina Colada is probably one of my favourite cocktails and every time I order one there’s always that one person who starts singing this. The song actually had to be changed to have the pina colada song in title because a lot of people could not find it because the actual title is Escape. Apparently Rupert Holmes doesn’t even like Pina Coladas.

    4. Britney Spears- Circus

    This song is so catchy and got stuck in my head for so long.  I loved Britney’s classics such as ‘oops I did it again’ but ‘Circus’ came out when I was in high school so I can’t blame loving this on being a little kid.

    5. Gwen Stefani- Wind It Up 

    It features yodels and a sample from the sound of music, what more can I say, pure brilliance.

    6. Katy Perry- California Gurls

    The video for this is just ridiculously ‘sweet’ themed that it’s sickly sweetly good! The song is so catchy too.

    7. S Club 7- Don’t Stop Movin’

    I love S Club 7, to me they were the soundtrack to kids birthday party of my generation. I even remember watching their TV show ‘Miami 7′ and film ‘Seeing Double’!

    8. Spice Girls- Spice up your Life

    “Slam it to the left If you’re having a good time / Shake it to the right If you know that you feel fine / Chicas to the front / Uh Uh go round” A song that instructs you what to do if you are ‘having a good time’ is always great and you really can’t fail but dance to this…especially after a few drinks. “Hi Ci Ya Hold tight!”

    9. McFly- Five Colours in Her Hair

    I obsessed with McFly in my tweens so I had to include them on my list.

     10. All Saints- Rock Steady 

    I love the sassy backing vocals on this especially in the second verse “no no no no.”

  3. Pre-orders and Instant Gratification

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    Pre-Orders and Instant Gratification

    Whilst it may seem more convenient to get your music out as quickly as possible, there are a lot of benefits to setting a pre-order date for your music. This is plain to see; take a look at any of your favourite artists, and you’ll see that they announce their albums months (sometimes over a year) in advance of the release date, giving them ample time to whip their fans into a frenzy. Not only will a pre-order campaign boost your sales, but it’ll also give you time to make sure your release is perfectly up-to-scratch, as well as give your fans a definite date to put in their diaries. Let’s take a look at the mechanical side of the pre-order process.

    Pre-ordered releases are delivered in exactly the same way as any other release. To define your release date, set the date you’d like to use in the Original Release Start Date on our Client Zone, as shown below:

    Release date


    By default, it will be set to today’s date. Changing this field will not change when we deliver your release to stores, but rather when your release becomes publicly available to download on stores. At the moment, only Google Play and iTunes support pre-ordering; as soon as they receive your release, they will allow your fans to pre-purchase your album, which will be made available to them to download as soon as the clock turns 12am on the release date you’ve specified – if your fans have the automatic download feature turned on then the release will be automatically added to their iTunes library as soon as it is available.

    Once you’ve submitted your release, you will need to drop us an email via the Client Zone telling us you’d like us to enable pre-ordering, making sure to include your release’s barcode.

    iTunes also offers a service known as Instant Gratification, which grants anyone who pre-orders your album up to two free tracks that they can listen to immediately. You can also specify if you’d like any tracks to become Album Only tracks, which will disable previews and individual track purchasing. Instant Gratification is only available for album releases.

    For an Instant Gratification pre-order to go live, the combined price of all Instant Gratification songs on an album must be lower than the price of the entire album.

    If you’d like to enable Instant Gratification or Album Only tracks, then drop us an email with your release’s barcode and the tracks you’d like to enable it for.

    Enabling pre-orders is a great way of laying the foundation for a promotional campaign, and it also allows you to take advantage of the run up to certain events and holidays, such as Christmas or Easter, and makes sure that your audience, and any potential new fans, are fully aware of your upcoming release.

    If you have any further questions about the release process or you’d like to know more, then don’t hesitate to drop us a message through the Client Zone.