Pre-orders and Instant GratificationLeave a Comment
Whilst it may seem more convenient to get your music out as quickly as possible, there are a lot of benefits to setting a pre-order date for your music. This is plain to see; take a look at any of your favourite artists, and you’ll see that they announce their albums months (sometimes over a year) in advance of the release date, giving them ample time to whip their fans into a frenzy. Not only will a pre-order campaign boost your sales, but it’ll also give you time to make sure your release is perfectly up-to-scratch, as well as give your fans a definite date to put in their diaries. Let’s take a look at the mechanical side of the pre-order process.
Pre-ordered releases are delivered in exactly the same way as any other release. To define your release date, set the date you’d like to use in the Original Release Start Date on our Client Zone, as shown below:
By default, it will be set to today’s date. Changing this field will not change when we deliver your release to stores, but rather when your release becomes publicly available to download on stores. At the moment, only Google Play and iTunes support pre-ordering; as soon as they receive your release, they will allow your fans to pre-purchase your album, which will be made available to them to download as soon as the clock turns 12am on the release date you’ve specified – if your fans have the automatic download feature turned on then the release will be automatically added to their iTunes library as soon as it is available.
Once you’ve submitted your release, you will need to drop us an email via the Client Zone telling us you’d like us to enable pre-ordering, making sure to include your release’s barcode.
iTunes also offers a service known as Instant Gratification, which grants anyone who pre-orders your album up to two free tracks that they can listen to immediately. You can also specify if you’d like any tracks to become Album Only tracks, which will disable previews and individual track purchasing. Instant Gratification is only available for album releases.
For an Instant Gratification pre-order to go live, the combined price of all Instant Gratification songs on an album must be lower than the price of the entire album.
If you’d like to enable Instant Gratification or Album Only tracks, then drop us an email with your release’s barcode and the tracks you’d like to enable it for.
Enabling pre-orders is a great way of laying the foundation for a promotional campaign, and it also allows you to take advantage of the run up to certain events and holidays, such as Christmas or Easter, and makes sure that your audience, and any potential new fans, are fully aware of your upcoming release.
If you have any further questions about the release process or you’d like to know more, then don’t hesitate to drop us a message through the Client Zone.