Tag Archive: Artists

  1. An Introduction to the Music Industry – Part 1

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    The music industry can be a mysterious place. It’s important to what what each area of the industry does and how you can earn a living.

    An Introduction to the Music Industry - Part 1

    Intellectual Property

    Intellectual property is based around Copyright. Copyright is present in all forms of intellectual property, from film to music to journalism. Although the specifics can vary from country to country,  usually the creator owns all the rights. Unless the creator is employed to create something, in which, the employing company would own the rights. In each creative industry, especially the music industry, there are many rights that can be owned by different parties (the artist, songwriter, record label etc.).

    There are several rights involved in a singular release (single, E.P., Album). Here is an explanation to what they grant the rights to and who would own these rights:

    • Song Rights: Covers Musical Composition, Lyrics, Performance rights and Publishing Rights (mechanical rights, print rights, synchronisation rights).

    Often owned by the artist or the band. These rights can often be split amongst band music partners, i.e. Elton John (composer) and Bernie Taupin (lyricist), or have joint owners amongst a band, i.e. John Lennon and Paul McCartney.

    • Recording Rights: Covers Recorded Rights, Mastering Rights and Music Videos.

    Often owned by whoever pays for these services, i.e. the record label.

    • Artistic Rights: Covers Artwork and Photography.

    Often owned by the artist or photographer who creates/takes these.

    Making Money and Licensing

    If you own all the rights on a song (excluding artistic rights), you can control:

    • Re-production = re-recording your music.
    • Distribution = distributing your music to stores and streaming platforms.
    • Public Performance = your music being played publicly.
    • Adaption
    • Communication/Broadcasting = your music being played on radio
    • Synchronisation = your music being in film, TV, video games, advertisements and other forms of visual media.

    As the rights holder, you make money by Licensing these. Licensing means giving permission to others to use your property, and so as an artist, songwriter, record label etc. you can sell licenses (permission) for the above actions to other artists and industry members.

    NOTE: Copyright does not last forever i.e. in the UK copyright for recording rights last 70 years, becoming public domain afterwards. However, owners of these rights have found ways to renew these rights. For instance, as the recording rights for specific songs have started to run out, record labels have begun re-releasing music to renew the recording rights (which will last for another 70 years in the UK).

    Trademark

    People often get Trademark and Copyright mixed up, however unlike Copyright (which is automatically in place), to trademark something registration is required.

    There is no copyright in the name of an artist or band, however artists and bands can register their names for trademark (requesting which sector you are protected, i.e. Oasis – Band, Oasis – drink and Oasis – clothes retailer). Artists who trademark their name in entertainment can license their name to fashion, perfume, beer etc. For artists that reach a certain level of ‘success’, a lot of money can be made from trademark licensing.

    Artists and Bands may look to have the following trademarked:

    • Names
    • Logos
    • Slogans

    NOTE: Certain words cannot be trademarked, for example: swear words, key religious figures, city names.

  2. Get your Profiles Verified

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    Getting your profiles verified offers more than just validation, but it definitely does feel exciting! Generally, the main networks to be looking at getting verified on are Apple Music, Spotify, Facebook and Twitter. In this article we’ll give you a brief but informative guide on how to get verified on each of these platforms.

    Get your Profiles Verified

    Apple Music verification requires you to log into Apple Connect using your Apple ID. From here, you must select the type of content you’d like to manage. Next, you can add an artist/label. It is recommended that you add your artist/label page URL from the iTunes Store on your browser to avoid any confusion. Generally, it takes 7-10 business days to process the request, and so making sure you have the right page before you submit your request can save you a lot of time.

    Over on Spotify, there are different routes depending on what you want to verify. For artists – head over to artists.spotify. For labels – you must have at least 250 followers, have music currently appearing on the service and a working user profile that is not merged with an artist page. If you can prove this, then the next step to verification is to fill out this form. If eligible, your verification should be within two weeks.

    To get the blue tick on Facebook, go to the top of your page and follow: Settings – General – Page Verification. The process asks you to provide a publicly listed phone number, your country and language and for Facebook to call you. The call will give you a 4-digit code to verify yourself.

    For Twitter verification, the blue bird asks quite simply that you fill out this form. Like the other platforms, Twitter insists that you meet their small list of requirements, which can be found here).

  3. 8 Tips to Get Your Music Heard

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    There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to different online platforms free of charge such as YouTube, Soundcloud and Vimeo. However getting your music heard through the mass amounts of bands and artists that are also online is more challenging. The likes of social media, radio and live streaming are useful to reach your target audience and keep followers updated.

    Get your music heard on social media through ad campaigns; prices for this will vary depending on which social media site you wish to advertise on. However, this will be seen by more people which will let your name and music to be known. Another option for getting your music heard online is through self-promotion, though this may more time consuming.

    Get Your Music Heard

    Get Your Music Heard Online

    Here are some few tip to help make your music heard through the noise of the online community.

    1. Keep track of trends on social media so you’re relatable to your target audience. Using trends will also mean your name and music are seen by more people.

    2. Collaborating with an artist that creates similar music in the same genre, will let you grow your fan base.

    3. Ensure all the songs you upload have the appropriate tags that relate to your music. This will allow people to find your content easily. It will also allow people who like your genre of music to find your songs more easily.

    4. Post regularly to each of your your social media platforms. This keeps your audience engaged and also helps you gain more followers. You can also let your followers know that you’re creating new music and keep them up to date with your live dates.

    5. Create a hype prior to the release of a single or album. You can do this through a countdown to the release date and posting album art or snippets of a music video etc.

    6. Competitions to win merchandise, tickets or songs etc, allows you to gain more interest for your music. Try asking people to like and share your content, for a chance to win and creating more interest and grow your fan base at the same time.

    7. Contact online radio, traditional radio or university radio stations etc. to play your music. Ensure all songs are edited for radio, meaning no swearing or offensive content is included. Radio campaigns are also effective if you wish your music to be promoted further.

    8. Live streams mean people can listen to you or your band play live, giving them a more personal performance. Live streaming will also allow people to hear your music instantly and allow them to give you feedback. Remember to post on your social media platforms prior to ensure people know that you’re doing a live-stream.

    Online promotion is key to get your music heard. Social media, live steaming and radio channels are popular and can be low cost options to get your music in front of a larger audience.