Tag Archive: Arts In leicestershire

  1. The Digital Revolution – 5 Reasons Why You Need to Sell Your Music Online

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    Literally everything is online nowadays, and if you don’t start to accept that now and take advantage of the wonders of modern technology you and your music could get left in the dark. Imagine living your whole life in a house but never once stepping out to explore the world outside and all the possibilities it brings. The house represents the older traditional methods of selling music and the world outside the front door represents all that the digital age has to offer. 

    why you should sell your music online

    • New sales models such as BandCamp’s ‘name your price’ model can actually earn you more than traditional pricing strategies. Handing the responsibility of naming the price of an album over to the consumer often leads to consumers paying above and beyond the RRP of the album, as research now shows. This unique strategy can only be found online; can you really imagine a record shop allowing you to name your price for their goods?
    • Once you’ve put all the necessary work into promoting yourself – using every social network available to you to gain awareness and get your music out there – then you really are missing a trick if your music isn’t available to buy online. The truth is we as consumers are lazy. If we listen to a song we like on Soundcloud and decide that we want it, we want it there and then. Music consumers are so bombarded with choice today that if you manage to gain their attention, you need people to act on it as soon as possible. Chances are consumers will not want to wait until the next time they’re near a record shop to buy your music, they will want to go straight from Soundcloud ,or wherever they found you, straight to the website that sells that track.
    • It’s all happening online! The internet allows word of mouth to spread like wildfire in ways that would not have been possible before. All these people connected by the internet, sharing, liking and talking about music – you’re missing out hugely if you do not give them easy access to your music too.
    • Making you and your music more accessible to fans by having it available online creates a more personal experience between you and the fans. Simply having an online presence that fans can interact with, whether that be an Instagram account, Twitter profile or website, allows fans to engage with you on a more personal level. They can favourite your tweet in the same way they can favourite their friends’ and feel like they are personally involved with you. This personal experience can often mean that fans are more loyal and more willing to part with money for your music. So make it easy for them to do so. Get your music available to buy online and promote it on all of your accounts.
    • Probably the most obvious reason to sell online is the fact that compared to physical sales it is a lot cheaper and gives you the chance to sell to a global market. If you wanted your album pressed and delivered to physical stores all over the world you would need a large sum of money. Selling your music online allows you to tap the global market for very minimal costs. Ultimately, if you do not sell your music online in such a vast industry, you are making yourself less competitive in the global market.

     All this possibility at your fingertips (quite literally a click away) – utilise it!



  2. In The Press 2011

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    May 2011:

    Arts In Leicestershire


    Arts In Leicestershire feature Horus Music this month on their website and discuss what we do as a company and give you a slight insight as to where we are going.  Additionally the article gives the reader information about promotion and other aspects of the music industry like issues surrounding shelf space at HMV etc that any new band will find interesting and helpful.  To view the full article, click here.


    March 2011:

    Creative Leicestershire Logo

    In March 2011 Horus Music attended a winners party for all creative industry companies who had won the Creative Leicestershire Bursary.  As this was the end of the Creative Leicestershire Bursary, there was an award for the overall winner prize.  Although Horus Music didn’t win the overall winners prize, it did come second as “highly commended”.  This was a great honour for Horus Music to be recognised as a company that is progressing well since starting out four and a half years ago and more importantly is a business that is growing strongly and making a difference within the local economy.  The creative industries is not an easy sector to work in at any time and during a recession problems are even more difficult so to be recognised for our continued growth and strong business is a great achievement.

    During the event, CEO Nick Dunn stated that “Horus Music was highly honoured to receive such recognition from his contemporaries but it’s not done alone and the support of Creative Leicestershire is vital to any creative business in our area.  The support, work and advise from the Creative Leicestershire team is paramount and it is what has helped Leicestershire achieve a very high percentage of successful creative businesses within our community and why all of them have succeeded and not closed down unlike many in other areas of the country.  We are very lucky to have such a team who give free one to one business advice and any business who doesn’t use that resource is missing out.”

    To see the full press release, click here.


    February 2011:

    Creative Leicestershire LogoIn February 2011, Nick Dunn of Horus Music Limited gave a free seminar at the LCB Depot to anyone interested in the music business but more specifically music distribution.  The seminar was open to anyone who is interested in getting their music out into the public and there was a wide range of people attending from those who have written music in their bedroom to those who are starting companies.  During the session Nick spoke about the common issues that surround music distribution, but also gave everyone there a guide as to what is needed to help themselves raise their profile.  Getting product into shops or online is one thing, but making it sell and raising your profile is another.  A number of free online tools was given and you can view these here along with a press release issued by Creative Leicestershire.


    Horus Music is not responsible for content on external websites.

  3. Leicester Links

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    Here we have put together a collection of useful links to some great people and organisations that work within Leicester City and Leicestershire County. Please do visit these sites.


    CrCreative Leicestershire Logoeative Leicestershire do a lot of good work not only for the music industry within Leicestershire but for the entire creative industries.  Over the course of the year you will find a number of free seminars that you can attend as well as various advice classes.  Additionally if you are wanting to set up your own creative business, there is an opportunity for free one to one sessions with a creative business advisor.  Run by very dedicated and enthusiastic people, Creative Leicestershire is a great resource for any creative company.


    Arts In LeicestershireArts In Leicestershire is a site dedicated to not only music in Leicestershire but all the arts including dance, art, comedy, theatre and even architecture.  The site hosts a lot of information that is interesting for keeping up to date with general trends and thinking, but additionally can keep you up to date with what is on.  There are plenty of well written reviews and all in all this is a very supportive site to artists / the creative industry within Leicestershire.




    Curve, Leicester

    Curve, Leicester was opened by HM Queen Elizabeth in 2008 and is a fantastic place to enjoy theatre, music, drama, dance or any other type of entertainment.  Two great halls with amazing sound, lighting and anything else you could ever wish for.  There really is a good variety of shows that will interest everyone during the year and is the quality of production is something we highly recommend.


    Leicester Fringe Festival