Tag Archive: Arts In leicestershire

  1. Rob’s Top 10 Guilty Pleasure Songs

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    horus music turns 10Continuing with our theme of Guilty Pleasure songs, Client Manager Rob gives us his Top 10 list and explains why he chose them.

    Listen along with us on Spotify.

    1. Kung Fu Fighting – Carl Douglas

    Guilty pleasure because it is used in every cheesy martial arts film or TV show.

    2. Rollin – Limp Bizkit

    Love it because it is the definition of cheesy 2000′s nu-metal.

    3. Never Gonna Give You Up – Rick Astley

    Guilty pleasure because rick rolling killed this song forever, and the awkward dancing in the video is hilarious.

    4. My Heart Will Go On – Celine Dion

    Guilty pleasure  because it is so cheesy, and because of Titanic.

    5. Total Eclipse of the Heart – Bonnie Tyler

    Love it because of the over the top power ballad drums.

    6. Hero – Enrique Iglesias

    Guilty pleasure because Enrique Iglesias, that is all you need to know.

    7. Sk8er Boi – Avril Lavigne

    Guilty pleasure because Avril Lavigne was good when I was 10.

    8. Sexy Back – Justin Timberlake

    Guilty because it is just so damn catchy.

    9. Take My Breath Away – Berlin

    Guilty pleasure because it is in Top Gun.

    10. I Really Like You – Carly Rae Jepsen

    Guilty pleasure because I like the video with Tom Hanks.

  2. Jody’s Top 10 Guilty Pleasure Songs

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    horus music turns 10

    As part of our celebration for our 10th year in business in 2016, we have asked each of our staff members to create a list of their Top 10 Guilty Pleasure Songs.

    Client Manager Jody kicks things off for us this month, with some very interesting choices. Listen along with us on Spotify and find out why he made chose them below.

    1. Blue (Da Ba Dee) – Eiffel 65

    This song is completely inescapable. Simply by reading “I’m blue, da ba dee da ba dye,” it springs effortlessly back to your head, refusing to leave for days. Days. A staple of the early-naughties primary school disco scene, this absolute Italian banger will force you to dance whether or not it’s appropriate or if you even want to. The video is an incredible thing to behold: an outrageous 3D concept, born in a time when it would have been extremely difficult to realise, not given enough money to allow it to be realised in a non-eye-gouging fashion. The result is, quite frankly, hilarious.

    2. Dragostea din tea – O-Zone

    This song is a fantastic example of something that’s enjoyable to listen to, even though you have no clue what’s going on. Sung in Romanian, this piece of history (called Words of Love in English) was created by the Moldovan group O-Zone and released in 2003. Then, it inexplicably shot up to the very top of the Eurocrat Hot 100 in 2004, where it stayed for a full 12 weeks between June and September. Another primary school disco hit. I’m starting to realise where they got most of their material from. Mai ya hee, mai ya haa… 

    3. Echo Beach – Martha and the Muffins

    A cornerstone of the early 80s from Martha and the Muffins, this ear worm is crammed full of (presumably) every single synth sound they could get their hands on. Thankfully, they stopped just short of using a synth saxophone, which would probably have earned Martha and the Muffins some sort of sponsorship deal with Moog. Bursting with energy, Echo Beach is guaranteed to stick in your head like an axe, and, you know what? I’m okay with that. Just don’t listen to the lyrics.

    4. Call Me Maybe – Carly Rae Jepsen

    No, wait, stop! Put the axe down. I’m serious, this song is amazing. An immensely divisive song, this little gem was originally written by Jepsen as a folk song, but then Josh Ramsay got involved and turned it into the floorfiller we all know and <insert verb here> today. Rather interestingly, the B side was a cover of Joni Mitchell’s Both Sides Now, which I’m sure would have been quite a sharp juxtaposition. Jepsen had a shot at replicating the international euphoria generated by Call Me Maybe again in 2015 with I Really Like You. Did you know that? Nah, me neither.

    5. Burn It to the Ground – Nickelback

    Believe it or not, buried in the depths of each album, there’s one or two pretty decent tracks. However, we Nickelback sympathisers, no matter how generally ambivalent about them we are, must travel by night in thick hoods so that we are not recognised by our friends and family. That’s fair, though, because Chad Kroeger has masterminded some pretty horrendous things. The less said the better, I think.

    6. The Ballad of Jimmy Durante – The Blanks

    “Who the blazes are The Blanks?” I hear you ask. Well, remember the Worthless Peons from Scrubs? They’re a real-life a cappella band, and they’re incredible. Any words on the contrary may be directed to my hand, because the face ain’t listening.

    7. Mambo No. 5 – Lou Bega

    Inevitably, we head back to primary-disco-chic with Mambo No. 5, in which Lou Bega admits that he’s really not one for commitment. Thank goodness that I wasn’t too good at reading between the lines when I was eleven.

    8. That Don’t Impress Me Much – Shania Twain

    For whatever reason, my dad was completely obsessed with Shania Twain when I was growing up. As such, I will not hear a bad word against her. That Don’t Impress Me Much is inexplicably a sublime listening experience, and I really don’t know why. Responsible for problematic bangers such as Man! I Feel Like A Woman, Shania Twain will forever find her way into awkward house party playlists (and probably shampoo adverts). Probably.

    9. Boom Boom Boom Boom – The Venga Boys

    I bought this on cassette when I was small, which makes it the first piece of music that I ever bought. I’m not sure that I should ever have disclosed that information, but I have no regrets. This song possesses all the subtlety of a fluorescent wrecking ball, with its horrendous four-to-the-floor kick beat at what feels like a trillion beats per minute, and its screamy, screamy synths. Not to mention the lyrics which, in hindsight, I should definitely not have been singing so eagerly aged 8. To conclude: this song is pretty much like drinking coke through your eyes. Make of that what you will.

    10. My Patch – Jim Noir

    This song has literally been used on every single advert, ever. Give or take. But seriously, any time a production team is looking for music to go behind a show that could be described as “quirky”, they used this track. It will never leave you alone. Now, if you’ll excuse me, I need to go and sit in a dark room with some heavy-duty ear protectors.

  3. The Digital Revolution – 5 Reasons Why You Need to Sell Your Music Online

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    Literally everything is online nowadays, and if you don’t start to accept that now and take advantage of the wonders of modern technology you and your music could get left in the dark. Imagine living your whole life in a house but never once stepping out to explore the world outside and all the possibilities it brings. The house represents the older traditional methods of selling music and the world outside the front door represents all that the digital age has to offer. 

    why you should sell your music online

    • New sales models such as BandCamp’s ‘name your price’ model can actually earn you more than traditional pricing strategies. Handing the responsibility of naming the price of an album over to the consumer often leads to consumers paying above and beyond the RRP of the album, as research now shows. This unique strategy can only be found online; can you really imagine a record shop allowing you to name your price for their goods?
    • Once you’ve put all the necessary work into promoting yourself – using every social network available to you to gain awareness and get your music out there – then you really are missing a trick if your music isn’t available to buy online. The truth is we as consumers are lazy. If we listen to a song we like on Soundcloud and decide that we want it, we want it there and then. Music consumers are so bombarded with choice today that if you manage to gain their attention, you need people to act on it as soon as possible. Chances are consumers will not want to wait until the next time they’re near a record shop to buy your music, they will want to go straight from Soundcloud ,or wherever they found you, straight to the website that sells that track.
    • It’s all happening online! The internet allows word of mouth to spread like wildfire in ways that would not have been possible before. All these people connected by the internet, sharing, liking and talking about music – you’re missing out hugely if you do not give them easy access to your music too.
    • Making you and your music more accessible to fans by having it available online creates a more personal experience between you and the fans. Simply having an online presence that fans can interact with, whether that be an Instagram account, Twitter profile or website, allows fans to engage with you on a more personal level. They can favourite your tweet in the same way they can favourite their friends’ and feel like they are personally involved with you. This personal experience can often mean that fans are more loyal and more willing to part with money for your music. So make it easy for them to do so. Get your music available to buy online and promote it on all of your accounts.
    • Probably the most obvious reason to sell online is the fact that compared to physical sales it is a lot cheaper and gives you the chance to sell to a global market. If you wanted your album pressed and delivered to physical stores all over the world you would need a large sum of money. Selling your music online allows you to tap the global market for very minimal costs. Ultimately, if you do not sell your music online in such a vast industry, you are making yourself less competitive in the global market.

     All this possibility at your fingertips (quite literally a click away) – utilise it!

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