Tag Archive: British Recording Industry

  1. An Introduction to the Music Industry – Part 2

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    Catch up on part 1 here and find out how you can make money from the rights you own.

    An Introduction to the Music Industry - Part 2

    Live Performance

    Unlike copyright, which can be harder to understand, the are two other forms of revenue streams that artists will use. These two forms of making money are Live Performance and Fan Relationship.

    To make money from Live Performance is to simply monetise live performances in front of people. However, ticket income is not the only stream of revenue within the live performance setting, for instance money can be made from:

    • Tickets
    • Ticket commissions
    • Ticket resale mark-ups
    • Food and drink
    • Other services – i.e. cloak room, parking, VIP.
    • Sponsorships – the live sector has the most revenue wth brands (i.e. O2, branded beers at gigs).

    As a an artist’s fan base grows and have greater success and exposure, the live setting will change (naturally getting bigger). Here are the steps that most artists and bands traditionally follow as their live setting changes:

    1. Self promoted gigs, pay to play.
    2. ‘Gig’ or ‘Club’ nights, festival new bands stages.
    3. Club and pub venue touring, festival stages.
    4. Theatre venue, festival main stages – this is the stage where artists will start to make ‘real’ money.
    5. Arena touring, potentially headline slots at festivals
    6. Stadium touring, headlining festivals.

    Fan Relationship

    In the digital age, as record sales diminish and the popularity of streaming services have drastically increased, using a fanbase as a source of revenue has become a major focus for new bands and artists. With the use of social media, artists now have a way of communicating with their fanbase and to get to know them better. This means that artists can find out what the core fans want, and consequently, can find out what to sell to them.

    As an artist, once you have an engaged, growing fanbase, you can start to sell them products and services, such as:

    • A subscription service (i.e. an online fan club)
    • Signed records
    • Deluxe records (with extra content such as, B-sides, demos, acoustic versions etc.)
    • Premium merchandise

    Using the combination of you (the artist), your music and your live shows, you can sell content, experiences and a relationship to your fanbase. In addition, if a sizeable fanbase is created, brands and companies may want to start a partnership with the artistic order to reach that audience, as well as exposing you to their customers.

    These three revenue streams are all built on and rely upon building a group of core fans. To provide them with content, different experiences and an ongoing, engaging relationship, artists will usually have to depend on creating partnerships with other roles within the music industry.

  2. An Introduction to the Music Industry – Part 1

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    The music industry can be a mysterious place. It’s important to what what each area of the industry does and how you can earn a living.

    An Introduction to the Music Industry - Part 1

    Intellectual Property

    Intellectual property is based around Copyright. Copyright is present in all forms of intellectual property, from film to music to journalism. Although the specifics can vary from country to country,  usually the creator owns all the rights. Unless the creator is employed to create something, in which, the employing company would own the rights. In each creative industry, especially the music industry, there are many rights that can be owned by different parties (the artist, songwriter, record label etc.).

    There are several rights involved in a singular release (single, E.P., Album). Here is an explanation to what they grant the rights to and who would own these rights:

    • Song Rights: Covers Musical Composition, Lyrics, Performance rights and Publishing Rights (mechanical rights, print rights, synchronisation rights).

    Often owned by the artist or the band. These rights can often be split amongst band music partners, i.e. Elton John (composer) and Bernie Taupin (lyricist), or have joint owners amongst a band, i.e. John Lennon and Paul McCartney.

    • Recording Rights: Covers Recorded Rights, Mastering Rights and Music Videos.

    Often owned by whoever pays for these services, i.e. the record label.

    • Artistic Rights: Covers Artwork and Photography.

    Often owned by the artist or photographer who creates/takes these.

    Making Money and Licensing

    If you own all the rights on a song (excluding artistic rights), you can control:

    • Re-production = re-recording your music.
    • Distribution = distributing your music to stores and streaming platforms.
    • Public Performance = your music being played publicly.
    • Adaption
    • Communication/Broadcasting = your music being played on radio
    • Synchronisation = your music being in film, TV, video games, advertisements and other forms of visual media.

    As the rights holder, you make money by Licensing these. Licensing means giving permission to others to use your property, and so as an artist, songwriter, record label etc. you can sell licenses (permission) for the above actions to other artists and industry members.

    NOTE: Copyright does not last forever i.e. in the UK copyright for recording rights last 70 years, becoming public domain afterwards. However, owners of these rights have found ways to renew these rights. For instance, as the recording rights for specific songs have started to run out, record labels have begun re-releasing music to renew the recording rights (which will last for another 70 years in the UK).

    Trademark

    People often get Trademark and Copyright mixed up, however unlike Copyright (which is automatically in place), to trademark something registration is required.

    There is no copyright in the name of an artist or band, however artists and bands can register their names for trademark (requesting which sector you are protected, i.e. Oasis – Band, Oasis – drink and Oasis – clothes retailer). Artists who trademark their name in entertainment can license their name to fashion, perfume, beer etc. For artists that reach a certain level of ‘success’, a lot of money can be made from trademark licensing.

    Artists and Bands may look to have the following trademarked:

    • Names
    • Logos
    • Slogans

    NOTE: Certain words cannot be trademarked, for example: swear words, key religious figures, city names.

    Part 2 covers how to make money from live performances and from an engaged fanbase.

  3. Horus Music welcomes PPL and PRS for Music move

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    PRS and PPL Leicester move

    Earlier this week it was announced that Phonographic Performance Limited (PPL) and PRS for Music will be moving their national headquarters from London to Leicester city centre.

    Their new joint venture will begin around July 2017 and will be based in Mercury Place.

    Here at Horus Music we are very excited about this move to join us in Leicester. This has been our home for almost 10 years now and amongst the vibrant music that is played here we enjoy the Midland Mainline service meaning it takes us less than an hour to get into London city centre; less time than many those that are based around London itself.

    We have been partners with both PRS for Music and PPL for many years, and we have seen the benefits that their service provides to our many independent artists and record label clients, which includes the licensing of musical composition and lyrics on behalf of songwriters, composers and publishers as well as the licensing of recorded music for record companies and performers which is played in public or in digital media.

    CEO and Managing Director of Horus Music, Nick Dunn, adds: We’re very happy to see that more and more companies are realising that there are opportunities for business, especially in the music industry, that are available outside of London and have the additional benefit of being both financially and environmentally friendly. We welcome PPL and PRS for Music to such a diverse and growing city.”

    Everyone at Horus Music looks forward to many more years of a successful partnership with both of these companies and hope that our relationship with grow even further as we work together in the city of Leicester to help the musicians, songwriters and record labels of Leicestershire and beyond.