Tag Archive: Cannes

  1. Nikki Halliwell shares her thoughts on Midem 2014

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    We’ve been back from Midem for over a week now and the reality still hasn’t really set in. It is strange to know that the one event that we have been working towards all year was over so suddenly. Ok, so maybe the weather in Cannes wasn’t the best this year but that certainly didn’t dampen our spirits.

    As a company, Horus Music has been attending Midem for over 8 years now but it was my first time there and although I was excited I wasn’t entirely sure what to expect on the whole, but after our company dinner at La Pizza and a couple bottles of wine later I was raring to go.

    Nikki and Bob AirdAs well as promoting Horus Music as a company, my main job at Midem was to represent a number of artists and to help them take their music to the next level. The first 2 days were incredibly busy for me and were jam packed with meetings all around the Palais de Festivals as well as some in The Carlton. I was even able to arrange a very exciting meeting with Bob Aird, the Managing Director of Universal Music Publishing Australia in the Grande Hotel (see image). Bob was genuinely one of the nicest guys I met at Midem and was nice enough to offer advice for our artists as well as to pass on details of other companies that he felt would be beneficial to us. Later that night was the Super bowl party at The Carlton and despite not understanding the game and paying 25 Euros for 2 beers it was a pretty amazing night where I was able to meet yet more incredible people and make some fantastic new contacts.

    The most exciting aspect of this years’ Midem was that for the very first time we had our own pod, which gave us a much bigger presence and generated much more interest in us as well as in our artists. Our electronic press pack that we use to showcase our artists as well as the iPad app that we designed proved to be an invaluable tool and one that we will almost certainly be making use of in the future.

    Nikki and Barry TomesAs well as making new contacts it is always important to stay in contact with those that we’ve met before and it is always great to catch up with Barry Tomes of Gotham Records (see image). Midem is all about the music and we were very happy to be able to attend Ma Nolan’s to watch the very talented Nikita Nox take to the stage, as well as watching the amazing Mas Frédéric perform at Morrisons before our last day.

    The weather finally improved on our last day and although the event itself was over, as well as having the chance to recover, this provided us with the opportunity to go out and explore the rest of Cannes, not to mention having one last burger from Le Spot. Midem truly was an amazing experience and I can’t wait to do it all over again. It is a statement that is made all too often but when it comes to Midem it couldn’t be any more true. Leaving felt very bittersweet for all of us, it was over all too quickly but this is where the real work starts. Continuing our brilliant relationships with both artists and professionals is what we’re all about here at Horus Music and we hope that Midem proved to be successful for all involved.

    Now it’s on to the next challenge.

    If you are interested in being represented at the next Midem, you can find out more information here: http://horusmusic.co.uk/product/international-representation-midem/

    Alternatively, you can contact a member of the Horus Music team directly.

    Written by Nikki Halliwell

    © 2014 Horus Music Ltd

  2. Midem 2012

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    At the end of January, staff from Horus Music attended Midem, the world’s largest gathering of music industry folk.  The event is held in Cannes and is just like the film festival, but just for music.  A large number of people attend and this year that spread included representation from 78 different countries.  Over 3000 different companies attended and they included people from labels, both major and independent, music publishers, artist managers, distributors, promoters, booking agents, accountant and lawyers and digital services who offer great tools to artists.

    Staff at Horus Music have been attending Midem for a number of years now and yes each year you see a different focus and lots of new faces as well as many of the old faces.  Its always great to catch up with people you haven’t seen for a year or two and meet new people who in the future could be potential business partners.  I still get a great kick out of Midem just like it was my first time.  There is no question about hard work, you have to work hard before the event, during the event and after but the hard work does pay of for us and our artists.

    At my first Midem many years ago I thought I would come home with loads of contracts in the suite case and it was going to be easy.  That was so wrong and it’s the same in today’s market.  Many years ago, deals may have been done quickly, but there were less artists aiming for the top whereas today there is a great choice of talent but less money to invest so rightfully you have to be very careful before you invest.  Setting yourself up in your home territory is vitally important because if you cannot make any noise at home, you have no chance overseas. Midem will quickly teach you that if you haven’t already understood that concept.

    This year we produced a DVD and included 11 wonderful artists that we wanted to present to our international contacts at Midem.  Getting feedback is so vital and even if the feedback is not what you wanted, it is so valuable and important, you would be a fool to ignore it.  The work goes on and will do for the rest of the year with the continuing of the conversations we began in Cannes. There are so many opportunities there at Midem and it only takes one to suddenly change the world for that artists.  I love speaking to people I have not met and giving them our music because you just never know what may happen next.

    The number of artists going to Midem increases year by year.  Midem is difficult because the event is more business orientated unlike other conferences that are more of a performing festival and little business discussed.   However I do believe artists can get success there, they just have to remember that Midem is about business and deals get done or at least started here.  All our international opportunities are attributed to Midem for which we are grateful and without having Midem as the starting block, we would not have met great people, put our case to them, or got our music heard.  Artists need to do the same, and if they do, they will go far.

    See you at Midem 2013. If you want to be in the music industry, then you have to be on the pitch to play the game.