6 Totally Overlooked Ways to Get Paid For Your MusicLeave a Comment
The current state of the music industry means that in order to sell yourself, you’re gonna need to know how to promote your music.
Here’s some of the most overlooked ways to get paid for your music.
1. Join An Organisation
Did you know that every time you hear music in a lift the artist who made it is getting paid? Now I’m not saying go out and make lift music (but if you’d like to, go ahead). What you should do is get involved with the organisations that take care of royalties for artists.
In the US it’s ASCAP. In Canada it’s SOCAN. In the UK it’s PRS for Music. But most major countries have services that take care of royalties for artists.
2. Get In Syncs
Syncs, sometimes called placements, refer to the music used in other media like TV shows, movies, or commercials. Placements are usually arranged through music supervisors or placement agents and use sound libraries to find music for their projects.
One of the best sites for starting out with Syncs is Versus Media. They put artists in touch with smaller TV and film projects that needs music. Plus it’s free to join. Pump Audio is also great for placements. Just submit 2 tracks to get ‘green lighted’ then upload as much as you want to their library. Alternatively, get in touch with us here at Horus Music to find out more about the opportunities we offer.
3. Invest In Yourself
There’s ton’s of ways to spend a bit to make A LOT. Pretty much everything on this list is going to take a bit of capital to get going—making t-shirts, pressing records and all the other obvious costs. But the easiest and best way to invest in your music is to make sure it’s sounding the absolute best before you start shopping it around.
Invest in good audio mastering. It’s essential to make sure your music is going to sound perfect in all playback situations.
4. YouTube Content ID
YouTube is the #1 music streaming service on the internet. It beats iTunes, Spotify, and Tidal for total streams no problem.
If your music gets uploaded you should be getting paid for it. YouTube has a a system called Content ID that finds exactly where your song is being used on YouTube. If it finds your music somewhere and you are the copyright owner you can choose to monetise it by placing ads on the video. It’s like having your own little Youtube booking agent.
Find out more about Youtube Content ID here, or even here.
5. Rolling In The Merch
Merchandise is a sure thing. But it’s also becoming a lost art. Whether it’s selling t-shirts and records at a show, or selling your shoes on Ebay, merch is a great (and affordable) way to make some pretty sweet dough.
Fans want something authentic that comes from the artist—something a digital stream can’t often do. So give them the option. It doesn’t have to be in person either. Sites like BigCartel and Bandcamp give artists the stress-free tools they need to sell merch.
The most valuable currency in music isn’t money. It’s fandom. Nurturing super fans is tough work. But it will pay off the most in the end. It means being a human first and an aspiring musician second.
Super-fans truly love your music and will support it in any way that they can. So talk to your fans and meet them face-to-face, be there when they contact you. One of the best things for DIY music promotion is real, genuine fan/artist relationships. So build them.
Mo’ Money, Less Problems
Now that you have some extra cash flow, the best thing you should do is re-invest into your project. Keep an artist fund that you only touch when you have to. Save it up and use it wisely to grow your project even more.