Celebrating its 20th anniversary in 2016, Cheltenham Jazz Festival is taking place across six days from April 27th – May 2nd. The festival is hosted in a tented festival village in Cheltenham’s Montpellier Gardens, featuring a Big Top stage, the Jazz Arena, a new Family Tent featuring workshops, performances and sing-alongs and a food and drink area surrounding the Free Stage.
Horus Music is one of the proud sponsors and will also be sponsoring the Free Stage.
The 2016 Cheltenham Jazz Festival will once again deliver a hugely diverse programme that combines established stars with up and coming talent from across the worlds of jazz, blues, pop and soul and will also see the initiation of an expanded ‘…around town’ programme featuring pop up gigs and performances in various indoor and outdoor spaces across Cheltenham.
In what is arguably its most star-studded line-up to date, this year’s festival will feature performances from Grammy nominated singer, songwriter and multi-instrumentalist Lianne La Havas, the queen of UK soul Beverley Knight, Elbow front man Guy Garvey performing tracks from his 2015 album Courting The Squall, a show by popular UK songstress Corinne Bailey Rae ahead of the release of her hotly-tipped third album, a special Quincy Jones-themed concert featuring the BBC Concert Orchestra & Guy Barker Big Band with guest appearances from Liv Warfield and Madeline Bell, and a closing night concert from the festival’s Artistic Curator Jamie Cullum.
These names join the long list of more international artists that includes US vocalist José James, Grammy-winning saxophonist David Sanborn, visionary US trumpeter Christian Scott aTunde Adjuah, Meadow performing a tribute to pianist John Taylor, prodigious multi-instrumentalist Jacob Collier, Australian future-soul band Hiatus Kaiyote, Tim Berne’s Snakeoil, the Becca Stevens Band, Ibibio Sound Machine, the UK premiere of saxophonist Julian Argüelles’ Let It Be Told project, Giovanni Guidi Trio, Omar Sosa’s Quarteto AfroCubano and Rom Schaerer Eberle.
Whilst it may seem more convenient to get your music out as quickly as possible, there are a lot of benefits to setting a pre-order date for your music. This is plain to see; take a look at any of your favourite artists, and you’ll see that they announce their albums months (sometimes over a year) in advance of the release date, giving them ample time to whip their fans into a frenzy. Not only will a pre-order campaign boost your sales, but it’ll also give you time to make sure your release is perfectly up-to-scratch, as well as give your fans a definite date to put in their diaries. Let’s take a look at the mechanical side of the pre-order process.
Pre-ordered releases are delivered in exactly the same way as any other release. To define your release date, set the date you’d like to use in the Original Release Start Date on our Client Zone, as shown below:
By default, it will be set to today’s date. Changing this field will not change when we deliver your release to stores, but rather when your release becomes publicly available to download on stores. At the moment, only Google Play and iTunes support pre-ordering; as soon as they receive your release, they will allow your fans to pre-purchase your album, which will be made available to them to download as soon as the clock turns 12am on the release date you’ve specified – if your fans have the automatic download feature turned on then the release will be automatically added to their iTunes library as soon as it is available.
Once you’ve submitted your release, you will need to drop us an email via the Client Zone telling us you’d like us to enable pre-ordering, making sure to include your release’s barcode.
iTunes also offers a service known as Instant Gratification, which grants anyone who pre-orders your album up to two free tracks that they can listen to immediately. You can also specify if you’d like any tracks to become Album Only tracks, which will disable previews and individual track purchasing. Instant Gratification is only available for album releases.
For an Instant Gratification pre-order to go live, the combined price of all Instant Gratification songs on an album must be lower than the price of the entire album.
If you’d like to enable Instant Gratification or Album Only tracks, then drop us an email with your release’s barcode and the tracks you’d like to enable it for.
Enabling pre-orders is a great way of laying the foundation for a promotional campaign, and it also allows you to take advantage of the run up to certain events and holidays, such as Christmas or Easter, and makes sure that your audience, and any potential new fans, are fully aware of your upcoming release.
If you have any further questions about the release process or you’d like to know more, then don’t hesitate to drop us a message through the Client Zone.