Tag Archive: Horus Music Promotions

  1. Common Mistakes During PR Campaigns

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    Common Mistakes During PR Campaigns

    When you are running a PR campaign in support of your latest release, either through us or through another reputable music PR firm, it is important to make sure that you are doing all you can to maximise the campaign to it’s full potential.

    This means working together in the most effective way, but we have noticed common mistakes that bands and musicians frequently make that contribute towards a lacklustre campaign.

    1. Not Using Social Media Correctly

    Naturally, everyone would like coverage in some of the larger music blogs and publications such as NME and Rolling Stone etc. As part of any campaign, we would take a look at your social media profiles, and all too often we find a Twitter profile with around 50 followers and tweets posted with little-to-no regularity. It is true that social media isn’t the only factor that counts towards any press coverage that you may or may not receive, but they do play a part with some of the larger publications because they want to see that you have an engaged fanbase that will be likely to read what they write about you.

    As your campaign starts, you should be ready to regularly post on all of your social media networks. This doesn’t mean repeatedly posting your tour dates and music release date, or tweeting people to check out your band, nor does it mean that you have to post something every hour. It does mean that you should be tweeting at least once or twice a day by retweeting, liking, and replying to your followers’ posts or updating them on what you’re working on while getting to know them and the blogs and publications that write about you. There are plenty of scheduling tools that you can use to spread out your posts more effectively but retweets, likes, and replies all need to happen in real-time.

    2. Saying No to Coverage

    This isn’t limited to saying no to a piece of press, it can also happen when you don’t complete an interview request that was sent to you or by showing up late (or not at all). You may think that certain music blogs and publications are too small and therefore are not worthy of your time, but when you are an emerging artist without a sizeable following no opportunity is too small and should be seen as a chance to introduce yourself to a new group of potential fans. It is through building momentum with smaller publications that the larger ones will start to notice you.

     3. Feeling Disappointed

    It is possible that you may start to lose enthusiasm during your campaign and you’ll feel like giving up. PR is an incredibly competitive and often slow process, the idea is “when one door won’t open start knocking on another that will”.

    The worst thing you can do for your campaign is to give up or lose interest if you start to feel like you haven’t got the results you were after, as this will only make things worse and could harm any potential further coverage. PR works much better if you focus on the positive responses you have received in order to increase the chance of more coverage. If you do start to feel discouraged, talk to whoever is promoting your music and see if you can collaborate better and come up with new ideas to move your campaign forward together.


    The main message in all of this is to remain engaged, reliable, open and focused so that you can give your music the freedom and recognition it deserves.

  2. Gig on the 24th January 2012

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    On Tuesday the 24th of January Horus Music presents a night of original live music at the Musician. Performing on the night will be four of Leicester’s most up and coming and established artists Scott Adams, Wekie, Nancy Dawkins and Grace and the Magic Roots.

    Scott Adams is a singer/songwriter who has built up quite a reputation and following locally. Scott will open up the night and is accompanied on guitar by Carl Jenkins. 2012 promises to be a big year for Scott with the release of his debut EP.

    Weikie, also known as Adam Weikert, is primarily known for his drumming in local band ‘Her Name is Calla’. A proven multi-instrumentalist and seasoned live performer, Weikie has now emerged onto the local scene with a refocused sound as a folk based singer songwriter. A free single released at the start of January 2012 will be followed shortly by a full-length album that will only further demonstrate his unique talent.

    Nancy Dawkins is a singer-songwriter from Leicester who performs regularly on the local scene. Releasing her debut single Smoke/Inadequate last year Nancy gained regional and national radio play including Steve Lamacq’s BBC Radio 2 show. Nancy continues to gig locally whilst currently working on her debut album.

    Grace and the Magic Roots is an acoustic string quartet who is influenced from a mix of styles ranging from traditional inspired folk music and roots reggae. They will leave you somewhat bewildered and mystified but captivated at the same. The band is gearing up to release their debut album in 2012.

    Doors are at 8PM
    Admission is £5
    The Musician, Clyde Street, Leicester