Common Mistakes During PR Campaigns1 Comment
When you are running a PR campaign in support of your latest release, either through us or through another reputable music PR firm, it is important to make sure that you are doing all you can to maximise the campaign to it’s full potential.
This means working together in the most effective way, but we have noticed common mistakes that bands and musicians frequently make that contribute towards a lacklustre campaign.
1. Not Using Social Media Correctly
Naturally, everyone would like coverage in some of the larger music blogs and publications such as NME and Rolling Stone etc. As part of any campaign, we would take a look at your social media profiles, and all too often we find a Twitter profile with around 50 followers and tweets posted with little-to-no regularity. It is true that social media isn’t the only factor that counts towards any press coverage that you may or may not receive, but they do play a part with some of the larger publications because they want to see that you have an engaged fanbase that will be likely to read what they write about you.
As your campaign starts, you should be ready to regularly post on all of your social media networks. This doesn’t mean repeatedly posting your tour dates and music release date, or tweeting people to check out your band, nor does it mean that you have to post something every hour. It does mean that you should be tweeting at least once or twice a day by retweeting, liking, and replying to your followers’ posts or updating them on what you’re working on while getting to know them and the blogs and publications that write about you. There are plenty of scheduling tools that you can use to spread out your posts more effectively but retweets, likes, and replies all need to happen in real-time.
2. Saying No to Coverage
This isn’t limited to saying no to a piece of press, it can also happen when you don’t complete an interview request that was sent to you or by showing up late (or not at all). You may think that certain music blogs and publications are too small and therefore are not worthy of your time, but when you are an emerging artist without a sizeable following no opportunity is too small and should be seen as a chance to introduce yourself to a new group of potential fans. It is through building momentum with smaller publications that the larger ones will start to notice you.
3. Feeling Disappointed
It is possible that you may start to lose enthusiasm during your campaign and you’ll feel like giving up. PR is an incredibly competitive and often slow process, the idea is “when one door won’t open start knocking on another that will”.
The worst thing you can do for your campaign is to give up or lose interest if you start to feel like you haven’t got the results you were after, as this will only make things worse and could harm any potential further coverage. PR works much better if you focus on the positive responses you have received in order to increase the chance of more coverage. If you do start to feel discouraged, talk to whoever is promoting your music and see if you can collaborate better and come up with new ideas to move your campaign forward together.
The main message in all of this is to remain engaged, reliable, open and focused so that you can give your music the freedom and recognition it deserves.