Tag Archive: Horus Music

  1. Is DIY the Way To Go?

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    Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow thought before he jumpstarted his career. He made the very wise decision to go DIY on everything. This is not only smart, this is also very positive for your career.

    Is DIY the Way To Go?

    Milow is pretty small compared to Macklemore & Ryan Lewis. They started off DIY with the knowledge of how powerful the internet can be.

    The Good

    Distribution: You can use an online distributor to distribute your music to the digital and physical stores. This means that you maintain your rights as a musician and get a lot more income than in a label deal with royalties.

    Direct to Fan: You can also build a very close relationship with your fans. Just like Macklemore and Ryan Lewis believed that the power of the internet would be strong enough to build a fanbase. They connected to the fans through YouTube and Tumblr, which was their ‘label’ they used to do their marketing.

    Crowdfunding: This is connected to the last point above. If you’re willing to give your fans an exclusive view of what you’re doing, you can invite them to your crowdfunding website. Just don’t forget that crowdfunding (like Kickstarter, GoFundMe…) isn’t a charity. It’s a pre-sale of the actual work you’re going to deliver.

    Marketing: This can be a good and a bad thing. You have everything in hand if you do it DIY. In other words, you decide what you put out there and have full control of what you want to do. But this also means you have to invest into your own brand. Bear in mind that labels will see this as an ‘advance’ and would ask for the money back at one point.

    Making cover songs can help your career. Milow made a cover of ‘Ayo Technology’ by 50 Cent in 2008 on his acoustic guitar with a videoclip along with it. The Belgian artist got his international breakthrough and got in the top charts in like Finland, Italy, Germany and even Canada.

    Music Rights: With a label they’ll ask you to sign a contract where you have to part ways with your music (giving a piece of your music rights to them). They do this so they can distribute your music etc. You don’t have to do this when you go DIY.

    The Bad

    Funding (for recordings, videoclips…): If you are signed to a label, they will have a budget to promote you or to record your songs. You don’t have this when you go DIY. But then again, this is an opportunity to be very creative with your crowdfunding page.

    Marketing: DIY is a great way to go, but it doesn’t mean that marketing will be any easier. A label has the right connections to get your music to new potential fans. But, the thing about labels is that they won’t (most of the times) sign an artist that doesn’t already have an existing fanbase. If you look at the majors doing marketing campaigns, it doesn’t really feel human and feels more like a well oiled machine.

    Is DIY Right for Me?

    Labels are there to make it easier, but it’s really a choice you have to think about.

    Do you want to invest hours and hours into thinking of strategies to get your music to your old and new potential fans, and probably invest tons of your own money?

    Or do you want to get stuck in advances and probably get no royalties for the first years of your career?

    This doesn’t mean that all labels work the same way, but you have to be careful what you sign in regards of your music.

  2. Get your Profiles Verified

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    Getting your profiles verified offers more than just validation, but it definitely does feel exciting! Generally, the main networks to be looking at getting verified on are Apple Music, Spotify, Facebook and Twitter. In this article we’ll give you a brief but informative guide on how to get verified on each of these platforms.

    Get your Profiles Verified

    Apple Music verification requires you to log into Apple Connect using your Apple ID. From here, you must select the type of content you’d like to manage. Next, you can add an artist/label. It is recommended that you add your artist/label page URL from the iTunes Store on your browser to avoid any confusion. Generally, it takes 7-10 business days to process the request, and so making sure you have the right page before you submit your request can save you a lot of time.

    Over on Spotify, there are different routes depending on what you want to verify. For artists – head over to artists.spotify. For labels – you must have at least 250 followers, have music currently appearing on the service and a working user profile that is not merged with an artist page. If you can prove this, then the next step to verification is to fill out this form. If eligible, your verification should be within two weeks.

    To get the blue tick on Facebook, go to the top of your page and follow: Settings – General – Page Verification. The process asks you to provide a publicly listed phone number, your country and language and for Facebook to call you. The call will give you a 4-digit code to verify yourself.

    For Twitter verification, the blue bird asks quite simply that you fill out this form. Like the other platforms, Twitter insists that you meet their small list of requirements, which can be found here).

  3. 4 Tips to Get Out of Your Songwriting Rut

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    Songwriting is truly an art form. Capturing a story using words and music and portraying that to an audience can be difficult, especially those beginning moments when you are faced with that blank page staring back at you! But there are a few things to think of that may make it a little easier…

    4 Tips to Get Out of Your Songwriting Rut

     

    Think about it a little less literally

    For example, a song is like a conversation. There are certain elements that dictate how this conversation is played out and perceived. You know the words you want to say but the way you say it can change how it is perceived:

    • You may have lyrics written down and can’t decide what melody to go for: If you’re in a conversation and saying something upsetting, you wouldn’t laugh about it… If you’ve written sad lyrics it may not make sense to sing in a minor key if you want to get that feeling across!
    • You may have a melody but can’t think of lyrics: if you’re in a happy environment such as a celebration for a friend, you wouldn’t want to bring that down by starting an argument with someone. The melody is like the environment… how does the melody make you feel? Channel that into words to figure out what topic suits the melody.

    Songwriting is a form of storytelling

    If you are telling a family member about something that happened to you at work, for example, that story might become more refined the next time to you tell it to someone. And over time, the more you talk about it, you find the parts of the story you don’t particularly need to be able to get to the point so you cut those out. Or you find that certain parts aren’t making sense so you add more detail. You can do this when songwriting by performing your song again and again. You’ll find parts of it that don’t quite sound or feel right and then you can change this. You won’t fully understand what direction the song is taking or needs to take until you sit and just belt it out! Nothing is final until it is recorded, so use the time to your advantage.

    To get your ideas flowing you need to get out of your head

    Try not to worry about what you think others want from you or what you think is right to do… what do you want to write about?! What is important to you? What is going on in your life that you can draw on? Also, don’t get bogged down in writing for particular genres, it’s okay to be diverse in your songwriting if that’s how you feel at the time. If you write for other people’s pleasure, not your own, then you may never be happy with what you’re doing. It’s important to be genuine in this industry… again, like a conversation, people value honesty and can spot when you’re not being genuine with them. So don’t take that negative energy into your songs.

    Always be songwriting

    Don’t restrict your songwriting time for when you decide one day that you’re going to sit down and write a song. Carry a small notepad with you everywhere you go! Some of your best ideas will probably come when you’re not actively thinking of song ideas e.g. in your sleep, when you’re inspired by other music, when you see something while walking in the street or driving around. Anywhere! If you have nowhere to note these ideas down then you could forget them as quickly as you’ve thought of them. It doesn’t have to be a full verse or chorus or full topic for a song, it could be a word or sentence or even an image. Just something that later you will look at and think “thank god I wrote that down! I know what to write about now…”

    There is no one way to write a song. Some people prefer to write melody first, some people prefer to write lyrics first. Some people do both at the same time! Find what works for you but remember that it’s okay to take your time and be selfish! Do what is right for you, not everyone else. Obviously there is the small exception of when you are writing a song to a brief, but songwriters that do this still have their own personality that they bring to the song. So it still stands… find your own voice or interpretation of a brief and bring that to any work you are doing!

     


    Written by Help For Bands, who provide free impartial advice and monthly music industry opportunities through their newsletter.

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