BPI Antipiracy UnitLeave a Comment
On Monday the 18th November 2013, members of the BPI Antipiracy Unit (APU) spent the day at Horus Music. The aim of the day was to train staff in the work that the APU undertake and how we at Horus Music can help our artists and labels further. It was very interesting to see from a random selection of six titles we gave the APU that it was found 1,200 hundred links were found to the music being giving away illegally; that means the artists of those tracks are loosing around a £1000.00 each time their music is downloaded from each link.
To further the staff training, staff from Horus Music will now be spending time in London with the APU and we are now organising new ways of enrolling our clients into the APU programme so that their music can be protected immediately upon submission of their releases to our music distribution service.
Nick Dunn, Managing Director of Horus Music Limited stated: “This was a really interesting day in which we all gained a lot of information. It was refreshing to have a candid conversation with the APU investigators and see exactly how piracy damages music at all levels from those artists who are global names to those artists that are not so well known. The day really opened my eyes and that of my staff and we are looking forward to helping our artists further in this area.”