Nina Condron’s experience of representing artists at MidemLeave a Comment
Midem in a nutshell
Whilst working at Horus Music as Client Manager a considerable amount of my time has been spent ensuring that Midem was as successful as it could be. This involved late nights and early mornings trawling through music sites such as ‘reverb nation’ and ‘sound cloud’ finding the most talented, hardworking and professional artists that didn’t currently have representation.
With the birth of the internet and advances in technology it has made it extremely easy and cheap for bands to record their own tracks and produce their own videos etc, this is not a negative phenomenon however it does mean that the music industry is over-saturated with artists and bands all looking for that big break. It is impossible for music industry executives to listen to all of the music that has ever been created and so Horus Music provided artists and bands with a platform in which to get exposure, through representation at Midem.
Midem is the worlds leading business-to-business music event with: labels, publishers, tech companies, brands, music supervisors and managers all attending. At Midem we already have a vast network of contacts, which is ever growing (as shown by the amount of business cards I came back with!) That’s what Midem is all about, it’s about networking and forming new partnerships with music companies from around the world.
At Midem we represented the artists by creating a bespoke electronic press kit (DVD) containing their music, pictures videos, press cuttings and a biography. This press kit was then personally shown and handed over to various targeted industry professionals that I had spent a considerable amount of time arranging meetings with, in the hope that they can see the promise in the artist and decide to work with them. Anyone who is anyone from the music industry is together once a year in the same place at Midem meaning we can provide artists and bands with unparalleled exposure to help them get the deals they deserve.
In terms of my Midem experience, I broke 3 umbrellas (take note it is false economy to buy cheap umbrellas!) I lost my voice from the amount that I talked to people, I came home and was rather ill from the lack of sleep, lack of healthy food and possibly due to alcohol consumption. But I had some extremely productive meetings, attended 1 or 2 very interesting seminars and met some invaluable contacts! Whilst also helping artists in the process. Now it is just a case of waiting to see if all our hard work has paid off!
If you think you’ve got what it takes and would like us to represent you at Midem visit: ‘www.horusmusic.co.uk‘ to find out more information.
Thanks for taking the time to read this & I look forward to hopefully working with you in the future.
By Nina Condron