Tag Archive: MIDEM

  1. Liverpool Sound City 2014

    Leave a Comment

    This year Horus Music was able to attend Liverpool Sound City for the first time, and what an amazing year it was!

    John Cale

    As well as the multitude of bands that are showcased every year, Sound City also holds conferences and panels debating various topics. Some of this years highlights included: The Rise of the Influencer, It’s A Digital Jungle Out There, Get In The Van – We’re Off On A Toilet Tour and Which TV Shows Use Music The Best, all of which I was able to attend. Each of these were around an hour long and included professionals from companies relating to each of the topics, as well as band members such as Jeremy Pritchard from Everything Everything.

    The busiest of these panels are always the keynote speakers and this year’s were no exception, standing room only was available during both sessions. The first was Thurston Moore from Sonic Youth who was interviewed by Dave Haslam and discussed his early British influences mentioning Wire, The Pop Group, The Raincoats and The Slits. The second was John Cale from The Velvet Underground who was interviewed by John Doran and talked about on stage violence and the fact that he still finds time to record and write music in his studio every day, even in his 70s.

    The Fores

    The roundtable sessions are also a valuable opportunity to meet with up to 30 delegates and musicians in one session and discuss pre-determined topics, as well as make new contacts and potential new clients.

    The plethora of venues taking part in Sound City all across Liverpool means there is music to cater to everyone’s tastes; if only there was enough time to see them all! People were queuing out the door to watch Courtney Barnett and unfortunately I was one of them.

    Not far away, I was able to catch up indie band The Fores, who Horus Music represented at Midem 2014 so it was great to see them still doing well.

    The final day was jam packed with amazing bands and I was able to check out many of them over at the Aussie BBQ while savouring the free burgers, thanks to Sounds Australia for that one!

    SoundcityAmong the many sonic delights, I had the pleasure of meeting Aussie singer Demi Louise who is currently touring to promote her latest EP. Later in the day I  was able to enjoy the likes of The John Steel Singers, a blues artist called Mama Kin with a fabulous ukulele, Money For Rope, The Delta Riggs, the amazingly energetic Dune Rats, Kid Mac and of course Hermitude. The last but certainly not least act that I experienced were the alternative/electronic musings of Jagwar Ma who packed out the venue at The Garage.

    On the whole, Sound City proved to be an extremely exciting event and one that I hope to also attend next year.

    For me, Midem is the place to build your international contacts and profile, but it is also important to work on those closer to home and Sound City has proven to be the conference to do just that.


    Written by Nikki Halliwell – Client Manager. 

  2. Nina Condron’s experience of representing artists at Midem

    Leave a Comment

    Midem in a nutshell


    Whilst working at Horus Music as Client Manager a considerable amount of my time has been spent ensuring that Midem was as successful as it could be. This involved late nights and early mornings trawling through music sites such as ‘reverb nation’ and ‘sound cloud’ finding the most talented, hardworking and professional artists that didn’t currently have representation.

    With the birth of the internet and advances in technology it has made it extremely easy and cheap for bands to record their own tracks and produce their own videos etc, this is not a negative phenomenon however it does mean that the music industry is over-saturated with artists and bands all looking for that big break. It is impossible for music industry executives to listen to all of the music that has ever been created and so Horus Music provided artists and bands with a platform in which to get exposure, through representation at Midem.

    British music at Midem

    Midem is the worlds leading business-to-business music event with: labels, publishers, tech companies, brands, music supervisors and managers all attending. At Midem we already have a vast network of contacts, which is ever growing (as shown by the amount of business cards I came back with!) That’s what Midem is all about, it’s about networking and forming new partnerships with music companies from around the world.

    At Midem we represented the artists by creating a bespoke electronic press kit (DVD) containing their music, pictures videos, press cuttings and a biography. This press kit was then personally shown and handed over to various targeted industry professionals that I had spent a considerable amount of time arranging meetings with, in the hope that they can see the promise in the artist and decide to work with them. Anyone who is anyone from the music industry is together once a year in the same place at Midem meaning we can provide artists and bands with unparalleled exposure to help them get the deals they deserve.

    Nina at Brands and Fans

    In terms of my Midem experience, I broke 3 umbrellas (take note it is false economy to buy cheap umbrellas!) I lost my voice from the amount that I talked to people, I came home and was rather ill from the lack of sleep, lack of healthy food and possibly due to alcohol consumption. But I had some extremely productive meetings, attended 1 or 2 very interesting seminars and met some invaluable contacts! Whilst also helping artists in the process. Now it is just a case of waiting to see if all our hard work has paid off!

    If you think you’ve got what it takes and would like us to represent you at Midem visit: ‘www.horusmusic.co.uk‘ to find out more information.

    Thanks for taking the time to read this & I look forward to hopefully working with you in the future.

    Midem see you next year

    By Nina Condron

  3. Nikki Halliwell shares her thoughts on Midem 2014

    Leave a Comment

    We’ve been back from Midem for over a week now and the reality still hasn’t really set in. It is strange to know that the one event that we have been working towards all year was over so suddenly. Ok, so maybe the weather in Cannes wasn’t the best this year but that certainly didn’t dampen our spirits.

    As a company, Horus Music has been attending Midem for over 8 years now but it was my first time there and although I was excited I wasn’t entirely sure what to expect on the whole, but after our company dinner at La Pizza and a couple bottles of wine later I was raring to go.

    Nikki and Bob AirdAs well as promoting Horus Music as a company, my main job at Midem was to represent a number of artists and to help them take their music to the next level. The first 2 days were incredibly busy for me and were jam packed with meetings all around the Palais de Festivals as well as some in The Carlton. I was even able to arrange a very exciting meeting with Bob Aird, the Managing Director of Universal Music Publishing Australia in the Grande Hotel (see image). Bob was genuinely one of the nicest guys I met at Midem and was nice enough to offer advice for our artists as well as to pass on details of other companies that he felt would be beneficial to us. Later that night was the Super bowl party at The Carlton and despite not understanding the game and paying 25 Euros for 2 beers it was a pretty amazing night where I was able to meet yet more incredible people and make some fantastic new contacts.

    The most exciting aspect of this years’ Midem was that for the very first time we had our own pod, which gave us a much bigger presence and generated much more interest in us as well as in our artists. Our electronic press pack that we use to showcase our artists as well as the iPad app that we designed proved to be an invaluable tool and one that we will almost certainly be making use of in the future.

    Nikki and Barry TomesAs well as making new contacts it is always important to stay in contact with those that we’ve met before and it is always great to catch up with Barry Tomes of Gotham Records (see image). Midem is all about the music and we were very happy to be able to attend Ma Nolan’s to watch the very talented Nikita Nox take to the stage, as well as watching the amazing Mas Frédéric perform at Morrisons before our last day.

    The weather finally improved on our last day and although the event itself was over, as well as having the chance to recover, this provided us with the opportunity to go out and explore the rest of Cannes, not to mention having one last burger from Le Spot. Midem truly was an amazing experience and I can’t wait to do it all over again. It is a statement that is made all too often but when it comes to Midem it couldn’t be any more true. Leaving felt very bittersweet for all of us, it was over all too quickly but this is where the real work starts. Continuing our brilliant relationships with both artists and professionals is what we’re all about here at Horus Music and we hope that Midem proved to be successful for all involved.

    Now it’s on to the next challenge.

    If you are interested in being represented at the next Midem, you can find out more information here: http://horusmusic.co.uk/product/international-representation-midem/

    Alternatively, you can contact a member of the Horus Music team directly.

    Written by Nikki Halliwell

    © 2014 Horus Music Ltd