THE “16 FOR 16” CHARITY DIGITAL EP 2012Leave a Comment
5 ARTISTES AND THE PIXEL PROJECT COLLABORATE TO RAISE AWARENESS AND FUNDS
FOR THE CAUSE TO END VIOLENCE AGAINST WOMEN (VAW)
The Pixel Project is proud to present their first annual 16 For 16 charity digital EP featuring songs from YouTube and other independent artistes from around the world saying NO to violence against women (VAW) while raising funds for The Pixel Project. The EP is launched on the International Elimination of Violence Against Women Day as both a Music For Pixels programme as well as a part of The Pixel Project’s year-end 16 For 16 campaign in honour of the 16 Days of Activism Against Gender Violence.
The 16 For 16 digital EP is the third Music For Pixels programme to kick off in 2012. Regina Yau, Founder and President of The Pixel Project said: “Music For Pixels mainly concentrates on working with YouTube artistes. However, since we started the campaign, we have also been contacted by artistes who do not have a presence on YouTube but are keen to use their music to speak out against VAW. We developed the EP as a platform for showcasing their anti-VAW music via YouTube and digital downloads.”
The EP includes 5 artistes from around the world. Each artiste has created a music video PSA of their song in the Music For Pixels format which includes artiste statements against VAW and key global VAW statistics. The EP is headlined by AHMIR – YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador. Other participating artistes are: Pete Ahonen – a Folk-Rock singer-songwriter and Lost Monkey Studio artiste from California, USA; Sarah Carpio – a Pop singer-songwriter and anti-human trafficking activist from Mexico; The Other People – a Pop-Rock band from India and winner of The Pixel Project’s Fall 2012 YouTube Cover Carnival; and Tony O’Malley – a Jazz-Pop singer-songwriter and pianist from the UK.
Ms Yau said: “Music is one of the most powerful ways of spreading important social justice messages that would be difficult to talk about otherwise. With VAW being a taboo topic in many cultures and communities, we and the artistes on board this EP hope that this collection of 5 songs will inspire listeners worldwide to break their silence and take action to stop VAW in their communities. The songs are specially selected or written to boost the spirits of women and girls who have experienced and survived VAW and to bring a little hope in their lives over the year-end holiday season when incidences of VAW (especially domestic violence and female genital mutilation) spike.”
This limited edition EP is available from 25 November 2012 to 28 February 2013 from major digital retailers worldwide including iTunes (http://is.gd/16For16iTunes) and Amazon (http://is.gd/16For16Amazon). With prices ranging from US$4.95 to US$6.45 depending on region and retailer, it is an affordable way for the global online community to give to the cause. Thanks to the pro bono distribution services of Horus Music and the generosity of the participating artistes, 100% of the proceeds will go towards supporting the development of The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign that is currently in beta mode and is scheduled for launch in 2013. The Pixel Reveal campaign aims to raise US$1 million in benefit of the National Coalition Against Domestic Violence, The Pixel Project and other anti-VAW nonprofits around the world.