Tag Archive: music industry

  1. Horus Music Wins Queen’s Award for Enterprise

    Leave a Comment

    Horus Music wins Queen's Award

    We are delighted to announce that Horus Music has been awarded the Queen’s Award for Enterprise for International Trade.

    Established in 2006, Horus Music is a global music distribution and label services company. Having initially focused on management they now offer musicians a simple and affordable solution to distribute their music and videos. Horus Music now works with over 800 music download and streaming platforms in order to provide as many opportunities as possible for musicians to earn an income from their music, while retaining full control and ownership of their music at all times.

    The company works closely with their clients to empower them with the knowledge and opportunities they need to maximise the value of their music. Horus Music is dedicated to not only  working with one multi-national company but also has partnerships with smaller, more local platforms too. Beyond this, they have opened up more possibilities for their clients by allowing them to infiltrate into massive markets with untapped potential. Within the last three years, Horus Music’s overseas sales have grown by over 180% and staff numbers have tripled.

    On hearing the news, CEO Nick Dunn added: “We are absolutely overjoyed at being recognised by Her Majesty The Queen for outstanding growth in international trade. As a company that has been built without investment from outside sources, along with the hard work and dedication of our team, this award celebrates all that we have achieved. Over the course of our history, we have diligently built an extensive network that allows everybody to achieve and to reach audiences around the world that they wouldn’t ordinarily be able to access. This awards puts us among a small group of companies within the UK to be awarded Britain’s most coveted commercial prize.”

    Director of Horus Music, Nina Condron stated: “The multiculturalism of Leicester has inspired us to ensure that Horus Music doesn’t have solely a western focus, unlike other companies. Our independent spirit motivates us to  provide each of our clients with equal opportunities for distribution and marketing.”

    Having recently opened another office in India designed to improve access to localised platforms and to offer a more personalised service to local musicians, Horus Music is already looking to do the same in even more territories.

    Ian Harrison, Director of Exports in the Midlands for the Department of International Trade said, “We are thrilled to hear that Horus Music has received the Queen’s Award for Enterprise in the International Trade category. This is richly deserved for a company that was incorporated as recently as 2006 but has grown sales both domestically and overseas year on year since then. With a commitment to put the musicians it serves at the heart of its strategy, we wish Horus Music every success in the coming years and will be delighted to continue our close working relationship with the company.”

    Emmy Buckingham, International + Membership Manager for AIM said, “AIM is committed to helping our members’ export activities and Horus Music are a brilliant example of a UK music company maximising their international opportunities to the full extent. Congratulations on receiving the Queen’s Award for Enterprise.”

    Geoff Taylor, Chief Executive BPI & BRIT Awards, said “We’re delighted that our member Horus Music has been honoured with the prestigious Queen’s Award for Enterprise for International Trade. We congratulate Nick Dunn and his team on their singular achievement and on this deserved acknowledgment of their success, recognising that small and independent music companies like Horus Music play their full part in underpinning the appeal of British music around the world, and in driving the UK’s global music exports.”

    Horus Music Ltd. wins the Queen’s Award for International Trade for Outstanding Short Term Growth.

  2. Is DIY the Way To Go?

    Leave a Comment

    Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow thought before he jumpstarted his career. He made the very wise decision to go DIY on everything. This is not only smart, this is also very positive for your career.

    Is DIY the Way To Go?

    Milow is pretty small compared to Macklemore & Ryan Lewis. They started off DIY with the knowledge of how powerful the internet can be.

    The Good

    Distribution: You can use an online distributor to distribute your music to the digital and physical stores. This means that you maintain your rights as a musician and get a lot more income than in a label deal with royalties.

    Direct to Fan: You can also build a very close relationship with your fans. Just like Macklemore and Ryan Lewis believed that the power of the internet would be strong enough to build a fanbase. They connected to the fans through YouTube and Tumblr, which was their ‘label’ they used to do their marketing.

    Crowdfunding: This is connected to the last point above. If you’re willing to give your fans an exclusive view of what you’re doing, you can invite them to your crowdfunding website. Just don’t forget that crowdfunding (like Kickstarter, GoFundMe…) isn’t a charity. It’s a pre-sale of the actual work you’re going to deliver.

    Marketing: This can be a good and a bad thing. You have everything in hand if you do it DIY. In other words, you decide what you put out there and have full control of what you want to do. But this also means you have to invest into your own brand. Bear in mind that labels will see this as an ‘advance’ and would ask for the money back at one point.

    Making cover songs can help your career. Milow made a cover of ‘Ayo Technology’ by 50 Cent in 2008 on his acoustic guitar with a videoclip along with it. The Belgian artist got his international breakthrough and got in the top charts in like Finland, Italy, Germany and even Canada.

    Music Rights: With a label they’ll ask you to sign a contract where you have to part ways with your music (giving a piece of your music rights to them). They do this so they can distribute your music etc. You don’t have to do this when you go DIY.

    The Bad

    Funding (for recordings, videoclips…): If you are signed to a label, they will have a budget to promote you or to record your songs. You don’t have this when you go DIY. But then again, this is an opportunity to be very creative with your crowdfunding page.

    Marketing: DIY is a great way to go, but it doesn’t mean that marketing will be any easier. A label has the right connections to get your music to new potential fans. But, the thing about labels is that they won’t (most of the times) sign an artist that doesn’t already have an existing fanbase. If you look at the majors doing marketing campaigns, it doesn’t really feel human and feels more like a well oiled machine.

    Is DIY Right for Me?

    Labels are there to make it easier, but it’s really a choice you have to think about.

    Do you want to invest hours and hours into thinking of strategies to get your music to your old and new potential fans, and probably invest tons of your own money?

    Or do you want to get stuck in advances and probably get no royalties for the first years of your career?

    This doesn’t mean that all labels work the same way, but you have to be careful what you sign in regards of your music.

  3. A New Festival is Coming to Town

    Leave a Comment

    TDM Festival

    A new festival is taking over Leicester and it’s ready to blow everyone away. This new festival goes by the name TDM (which stands for Truly Diverse Music) and it’s allows you to be introduced to world music and to celebrate it all at once.

    The festival is taking place inside the Cultural Quarter in Leicester from 26th-28th of May 2017. The first set of tickets are going on sale on Friday 3rd March 2017.

    History

    The festival is a great way to hear new music and celebrate something that is Leicester born and bred. The origins of the festival stem from when the TDM coordinator was studying at the De Montfort University and put together a world music event with fellow students, which had the name Tour De Music (TDM). This inspired the coordinator to keep doing this after graduation.

    TDM Festival, is powered by Horus Music.

    Venues

    Tickets will be released on Friday 3rd March for 5 of the festival events, to be held across 3 venues. 4 of the events will be hosted by The Exchange and Manhattan34 who will run events back to back across Saturday and Sunday. The 5th event that is hosted by The Peepul Centre, who will close the festival with an India focused event. This is to celebrate the 70th year of independence for India.

    More venues and events will be added at a later date, along with line-up announcements through the month of March.

    Variety of Genres

    What is so special about this festival, is that it isn’t bound to just one genre. The line-up will have a variety of genres such as brass band, reggae, hip-hop, electronic, rock and so much more.

     

    Tickets

    Tickets are out now and are available here http://tdmfestival.seetickets.com/tour/tdm-festival

    For more information and news, you can take a look at the following links: