Tag Archive: Music Marketing

  1. What is SoundScan?

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    A lot of artists are ready to take the next step in their musical career, with that career there are a number of factors you need to know before you can rise and take over the world with your music. One of those things is SoundScan.

    What is SoundScan?

    What is SoundScan?

    SoundScan signs up stores and has a tracking system that is operated by ACNielsen (sounds familiar?) Nielsen tracks your music and music video sold in retail in America and Canada. Billboard uses these numbers for their charts that you can check regularly on their website.

    How does it work?

    Any song, video or album or any music product carries an UPC or EAN and a ISRC (barcode). This code is needed to track your music in sales with this system. Their sales numbers get collected weekly so it gets updated very often. Which is a good thing because sales don’t stand still. It is not used or royalty payments, but instead tracks song data for use in the charts.

    Is this just for Physical sales?

    No, it isn’t just for physical sales. It also counts the music that sells in digital stores (like iTunes), but since 2014 they also include streaming into their tracking list. This makes it really easy, because everything comes from one source.

    Are these numbers accurate?

    In theory all the digital sales (streams and digital downloads) are completely correct. Because when labels and artists license digital rights to the seller, they need to report their sales to SoundScan. Digital is completely covered as you can’t really make up the streams or downloads that are shown.

    There are a lot of independent stores that aren’t signed up to SoundScan. If they are not signed up, there is no way in knowing how much of your CDs or vinyl gets sold in that store. Which means there is a blind spot in the industry sales on physical music. Unless you want to contact every store one by one, this is the most accurate sales list you’ll get for in America and Canada.

    How Do I Use It?

    To start using SoundScan to track your sales data, you need to register your tracks with Nielsen and wait for them to be approved.

  2. Is DIY the Way To Go?

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    Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow thought before he jumpstarted his career. He made the very wise decision to go DIY on everything. This is not only smart, this is also very positive for your career.

    Is DIY the Way To Go?

    Milow is pretty small compared to Macklemore & Ryan Lewis. They started off DIY with the knowledge of how powerful the internet can be.

    The Good

    Distribution: You can use an online distributor to distribute your music to the digital and physical stores. This means that you maintain your rights as a musician and get a lot more income than in a label deal with royalties.

    Direct to Fan: You can also build a very close relationship with your fans. Just like Macklemore and Ryan Lewis believed that the power of the internet would be strong enough to build a fanbase. They connected to the fans through YouTube and Tumblr, which was their ‘label’ they used to do their marketing.

    Crowdfunding: This is connected to the last point above. If you’re willing to give your fans an exclusive view of what you’re doing, you can invite them to your crowdfunding website. Just don’t forget that crowdfunding (like Kickstarter, GoFundMe…) isn’t a charity. It’s a pre-sale of the actual work you’re going to deliver.

    Marketing: This can be a good and a bad thing. You have everything in hand if you do it DIY. In other words, you decide what you put out there and have full control of what you want to do. But this also means you have to invest into your own brand. Bear in mind that labels will see this as an ‘advance’ and would ask for the money back at one point.

    Making cover songs can help your career. Milow made a cover of ‘Ayo Technology’ by 50 Cent in 2008 on his acoustic guitar with a videoclip along with it. The Belgian artist got his international breakthrough and got in the top charts in like Finland, Italy, Germany and even Canada.

    Music Rights: With a label they’ll ask you to sign a contract where you have to part ways with your music (giving a piece of your music rights to them). They do this so they can distribute your music etc. You don’t have to do this when you go DIY.

    The Bad

    Funding (for recordings, videoclips…): If you are signed to a label, they will have a budget to promote you or to record your songs. You don’t have this when you go DIY. But then again, this is an opportunity to be very creative with your crowdfunding page.

    Marketing: DIY is a great way to go, but it doesn’t mean that marketing will be any easier. A label has the right connections to get your music to new potential fans. But, the thing about labels is that they won’t (most of the times) sign an artist that doesn’t already have an existing fanbase. If you look at the majors doing marketing campaigns, it doesn’t really feel human and feels more like a well oiled machine.

    Is DIY Right for Me?

    Labels are there to make it easier, but it’s really a choice you have to think about.

    Do you want to invest hours and hours into thinking of strategies to get your music to your old and new potential fans, and probably invest tons of your own money?

    Or do you want to get stuck in advances and probably get no royalties for the first years of your career?

    This doesn’t mean that all labels work the same way, but you have to be careful what you sign in regards of your music.

  3. Get your Profiles Verified

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    Getting your profiles verified offers more than just validation, but it definitely does feel exciting! Generally, the main networks to be looking at getting verified on are Apple Music, Spotify, Facebook and Twitter. In this article we’ll give you a brief but informative guide on how to get verified on each of these platforms.

    Get your Profiles Verified

    Apple Music verification requires you to log into Apple Connect using your Apple ID. From here, you must select the type of content you’d like to manage. Next, you can add an artist/label. It is recommended that you add your artist/label page URL from the iTunes Store on your browser to avoid any confusion. Generally, it takes 7-10 business days to process the request, and so making sure you have the right page before you submit your request can save you a lot of time.

    Over on Spotify, there are different routes depending on what you want to verify. For artists – head over to artists.spotify. For labels – you must have at least 250 followers, have music currently appearing on the service and a working user profile that is not merged with an artist page. If you can prove this, then the next step to verification is to fill out this form. If eligible, your verification should be within two weeks.

    To get the blue tick on Facebook, go to the top of your page and follow: Settings – General – Page Verification. The process asks you to provide a publicly listed phone number, your country and language and for Facebook to call you. The call will give you a 4-digit code to verify yourself.

    For Twitter verification, the blue bird asks quite simply that you fill out this form. Like the other platforms, Twitter insists that you meet their small list of requirements, which can be found here).