Tag Archive: One Direction

  1. Its not just about selling your music online

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    A few minutes ago whilst having lunch I started reading today’s daily news bulletin (like I always do) from CMU and the following head line caught my attention:


    The article is stating that despite One Direction having a huge number of fans, the band or their management don’t seem to see the value in going to a territory (India in this case) where the music business is quite different to where it is in other parts of the world.  I say that, I think actually it is the case that here in the UK things are moving quite quickly to a system whereby music is no longer the main incomer earner for bands, its actually the merchandise, the ticket sales and the brands.  Clearly in certain countries especially India, it is a well known fact that music piracy is high and in a country where many people cannot afford to live, it really is understandable why as there are more important things to spend limited money on, like food for the family.

    If it is true that One Direction won’t play in a country because record sales are low then I think this is very sad and short sighted of who ever made that choice.  Also if the band were involved in that decision, then it really doesn’t say a lot about them being genuine to their fans.  The thing is, OK record sales may be low, but you can still tour a country and earn an income without the CD sales.  I’m sure One Direction would be playing in very large venues, selling items of clothing, posters and anything else with their brand printed on it, so what do they have to loose?

    The clients we have at Horus Music are often spoken to and challenged about their thinking in terms of how they run their business.  Yes we can sell your music online at iTunes, Google Music, Amazon and hundreds more, we can put your CD in to the HMV shops, but you are so much bigger than that.  Artists should think about the touring, selling the T’Shirts or Special edition CD’s or Vinyl.  The list is not limited to that, its about you the artist as the brand.

    We go the extra mile here at Horus Music for our artists, so do come and talk to us about our services and hopefully we can help you be less short sighted than what seems to be happening with the boys from Sony.

    Written by Nick Dunn, CEO of Horus Music.  © 2012 Horus Music Limited