Their new joint venture will begin around July 2017 and will be based in Mercury Place.
Here at Horus Music we are very excited about this move to join us in Leicester. This has been our home for almost 10 years now and amongst the vibrant music that is played here we enjoy the Midland Mainline service meaning it takes us less than an hour to get into London city centre; less time than many those that are based around London itself.
We have been partners with both PRS for Music and PPL for many years, and we have seen the benefits that their service provides to our many independent artists and record label clients, which includes the licensing of musical composition and lyrics on behalf of songwriters, composers and publishers as well as the licensing of recorded music for record companies and performers which is played in public or in digital media.
CEO and Managing Director of Horus Music, Nick Dunn, adds: We’re very happy to see that more and more companies are realising that there are opportunities for business, especially in the music industry, that are available outside of London and have the additional benefit of being both financially and environmentally friendly. We welcome PPL and PRS for Music to such a diverse and growing city.”
Everyone at Horus Music looks forward to many more years of a successful partnership with both of these companies and hope that our relationship with grow even further as we work together in the city of Leicester to help the musicians, songwriters and record labels of Leicestershire and beyond.
The current state of the music industry means that in order to sell yourself, you’re gonna need to know how to promote your music.
Here’s some of the most overlooked ways to get paid for your music.
1. Join An Organisation
Did you know that every time you hear music in a lift the artist who made it is getting paid? Now I’m not saying go out and make lift music (but if you’d like to, go ahead). What you should do is get involved with the organisations that take care of royalties for artists.
In the US it’s ASCAP. In Canada it’s SOCAN. In the UK it’s PRS for Music. But most major countries have services that take care of royalties for artists.
2. Get In Syncs
Syncs, sometimes called placements, refer to the music used in other media like TV shows, movies, or commercials. Placements are usually arranged through music supervisors or placement agents and use sound libraries to find music for their projects.
One of the best sites for starting out with Syncs is Versus Media. They put artists in touch with smaller TV and film projects that needs music. Plus it’s free to join. Pump Audio is also great for placements. Just submit 2 tracks to get ‘green lighted’ then upload as much as you want to their library. Alternatively, get in touch with us here at Horus Music to find out more about the opportunities we offer.
3. Invest In Yourself
There’s ton’s of ways to spend a bit to make A LOT. Pretty much everything on this list is going to take a bit of capital to get going—making t-shirts, pressing records and all the other obvious costs. But the easiest and best way to invest in your music is to make sure it’s sounding the absolute best before you start shopping it around.
Invest in good audio mastering. It’s essential to make sure your music is going to sound perfect in all playback situations.
4. YouTube Content ID
YouTube is the #1 music streaming service on the internet. It beats iTunes, Spotify, and Tidal for total streams no problem.
If your music gets uploaded you should be getting paid for it. YouTube has a a system called Content ID that finds exactly where your song is being used on YouTube. If it finds your music somewhere and you are the copyright owner you can choose to monetise it by placing ads on the video. It’s like having your own little Youtube booking agent.
Merchandise is a sure thing. But it’s also becoming a lost art. Whether it’s selling t-shirts and records at a show, or selling your shoes on Ebay, merch is a great (and affordable) way to make some pretty sweet dough.
Fans want something authentic that comes from the artist—something a digital stream can’t often do. So give them the option. It doesn’t have to be in person either. Sites like BigCartel and Bandcamp give artists the stress-free tools they need to sell merch.
The most valuable currency in music isn’t money. It’s fandom. Nurturing super fans is tough work. But it will pay off the most in the end. It means being a human first and an aspiring musician second.
Super-fans truly love your music and will support it in any way that they can. So talk to your fans and meet them face-to-face, be there when they contact you. One of the best things for DIY music promotion is real, genuine fan/artist relationships. So build them.
Mo’ Money, Less Problems
Now that you have some extra cash flow, the best thing you should do is re-invest into your project. Keep an artist fund that you only touch when you have to. Save it up and use it wisely to grow your project even more.
Music industry associations do a lot of great work on behalf of their members ensuring they have a voice to government or in the media. It is always worth remembering that associations are of course represent their members, however what you will gain from these associations is a lot of very useful infomation if you are researching our industry or even wanting to enter the industry.
Are you a song writer or composer? If you are, you should be a member of PRS for Music as you may be missing out on mechanical royalties from radio plays, iTunes / digital downloads or if your music has been placed on a CD or any other device.
Are you a performer on a recording that is available for sale or played on the radio? If yes, you should be a member of the PPL. Its free and PPL collect extensively around the world on behalf of their artists.
There are many different trade organisations and we’ve only listed a few above, but one organisation has tried to bring them all together under one roof. UK music is here to represent the interests of UK music at all levels, and works with government both within the UK and Europe to give a single unified voice as well as conducting education programmes and research reports.